Forces and Trends in Business

The corporate environment is characterized by a number of variables: competition, dynamism, turbulence, complexity and change. All organizations must develop ability to continuously and consciously transform themselves and their contexts. Such contexts include restructuring for optimum effectiveness, reengineering key processes and streamlining functions that are able to provide a source of competitive advantage. The aim is to adapt, regenerate and most important, survive. (McLean, 2006).

For a company to thrive today, strategists must find ways to increase the organization's ability to read and react to industry and market changes. They must know their goal to boost the company's strategic flexibility by recognizing disruptions earlier and responding faster.
Strategic flexibility or adaptability can be defined as the organization’s capacity to identify major changes in its external environments, quickly commit resources to new courses of action in response to such changes, and to recognize and act promptly when it is time to halt or reverse existing resource commitments. Being adaptable means leaders must not get stuck in a too-rigid way of looking at the world. The organization must view change as an inevitable and essential part of an organization's growth, in order to achieve this adaptability.

When there is uncertainty or unpredictability in the environment, managers tend to focus almost all their energy on successfully executing the current strategy. What they also should be doing is preparing for an unknown future. Flexibility stems from the ability to learn; managers tend to overlook the negative and emphasize the positive. They need to understand not only what led to the positive outcomes but also what led to the negative ones. This will optimize their learning experience. According to Ford (2004) four points to foster and maintain adaptability include challenging complacency, giving all employees a voice, encouraging participative work and driving fear out of your group.

The companies chosen for this task vary by industry: a famous automobile manufacturer (Ford) a bank going through a merger (Compass) and a start-up software company (DawningStreams). Ford and Compass have been in business for a long time; it is likely they have changed their strategic plan based on changing forces and trends. DawningStreams is new (established in 2005 and incorporated in 2007). Even though they have not had their first sale and have no staff, the owners have devised several iterations of their strategy.

There is a diversity of stakeholders all that are interested in the activity of business organizations. Emphasis must be placed on their adaptability in strategic analysis and their adaptability in strategic management of business organizations. The organization must have a strategic management model.

Each company might scan the same areas, but for different reasons. Considering technological advances, Ford would prepare itself to lead the market by having various electronic equipment in their vehicles, as well as robotic equipment with which to build them and the supply chain technology to keep all in check. Compass Bank is going through a merge and expanding globally; therefore they will need to keep abreast of communication technology. DawningStreams is a software company; they will need to monitor those companies who would be their competition to ensure their product offers better functionality. All three companies would make sure potential customers would be able to get good information from internet websites and advertisement, which encompasses yet another area of technology the organizations may need/want to scan. In this instance, many members of the organization must be enrolled: upper management and finance, who will determine budgetary factors; the IT department, who will be responsible for the implementation and maintenance of some of the technology; the staff who must be trained to use the technology; a sales force who will sell the technology.

To the outside observer, it may seem unnecessary for any but Ford to scan the (actual) environment when it comes to issues such as emission control, fuel efficiency and hybrid cars. That is true however; Compass Bank and DawningStreams can plan a strategy to be friendlier to the environment (and their pocketbooks) by practicing paper reduction (through the aforementioned technology). Lastly, DawningStreams’ product may be useful as a file sharing service to environmental groups.

With regard to the legal environment, all three must be acutely aware of laws, which affect their respective industry among others. To Ford, legal applies, among other areas, to environmental protection laws and department of transportation safety laws. To Compass Bank, they would abide by the rules of the Federal Reserve (www.federalreserve.gov) and the Federal Insurance and Deposit Corporation (www.fdic.gov). DawningStreams must follow laws as they pertain to the transfer of files, which have intellectual property and also the export of products, which have algorithms. All three companies are global and will need to monitor those laws in other countries, which could effect the strategic planning.

At one company after another--from Sears to IBM to Hewlett-Packard to Searle, strategy is again a major focus in the quest for higher revenues and profits. With help from a new generation of business strategists, companies are pursuing novel ways to hatch new products, expand existing businesses, and create the markets of tomorrow. Some companies are even recreating full-fledged strategic-planning groups. United Parcel Service expects to spin out a new strategy group from its marketing department, where strategic plans are now hatched. Explains Chairman Kent C. Nelson: ``Because we're making bigger bets on investments in technology, we can't afford to spend a whole lot of money in one direction and then find out five years later it was the wrong direction.''

In such a world we need a planning model that allows us to anticipate the future and to use this anticipation in conjunction with an analysis of our organization--its culture, mission, strengths and weaknesses--to define strategic issues, to chart our direction by developing strategic vision and plans, to define how we will implement these plans and to specify how we will evaluate how well we are implementing these plans. The fact that the world is changing as we move forward in the future demands that the process be an iterative one.

Ford Motor Company – Socio-cultural

Ford Motor Company embraces the socio-cultural changes taking place to allow the company to move in the right direction with respect to attitudes in the society. Two areas that stand out in terms of socio-cultural attitudes would be that of fuel economy and smaller cars. The growing concern by the public for better fuel economy has influenced the company’s introduction of the Ford Escape Hybrid and Mercury Mariner Hybrid. The organization is committed to the hybrid to improve fuel economy as a global strategy to meet customer demands. The increased demand in society for such environmentalism has assisted in the decision for Ford Motor Company to look forward to adding the hybrid feature to the Ford Fusion and Mercury Milan and continue in such a strategic planning direction.

The customers that use these vehicles get a substantial break on their insurance in many states and a tax credit as well while enjoying the increased mileage of a vehicle that runs on gasoline and capabilities for 100 percent electric power. The environmental scanning by Ford Motor Company has allowed the company to be knowledgeable of the fact that the people in the United States are buying more small cars today than any other type of vehicle segment. The lifestyles changes have been monitored and there is good data that shows that such a trend will continue in this direction and the expected growth in this segment will continue. The company has redesigned the inside and outside of the Ford Focus to set the car apart from the competitors in the small car segment while increasing upgrades and features to experience positive outcomes. The direction that the company is taking is based on a competitive advantage and being a leader in the industry. The vehicle line has both a sedan and a coupe to attract targeted markets including younger buyers at an entry level to build upon brand loyalty and customer retention. Ford Motor Company will continue to use the socio-cultural factors to drive the business and enjoy future success.

Ford Motor Company – Legal –

Ford Motor Company with regard to the Environmental Protection Agency adheres to the legal aspect of environmental scanning. Ford Motor Company accepted an award in March 2007 from the Environmental Protection Agency called the Energy Star 2007 Partner of the Year Award in Energy Management. The company is the first automaker to have ever been awarded the award two years in a row. The award has come to be presented due to the commitment made by the company to increase energy efficiency and to reduce the greenhouse gas emissions from all of the facilities in the company.

The organization is committed to the responsible use of resources and energy efficiency. The leadership realizes that the environmental protection laws are of great importance and use the environmental scanning to move in the right direction to obtain future success in the company. In 2006 alone the company has improved the energy efficiency in the United States operations by five percent and saving approximately $25 million with enough energy saved to equal 220,000 homes. The effective energy management protects the environment and reduces the greenhouse emissions. Some of the actions taken by the company include replacing lighting fixtures that use 40 percent less energy and using different low-energy, long-lasting compact fluorescent lamps in the properties to include the plants, corporate offices, distribution centers, and research and development campuses. Due to the environmental scanning that takes place at Ford Motor Company the company will use the information that is collected and continue in this direction. New projects for the company include Fumes-to-Fuel that is a system that converts paint fumes into electricity that is being performed with Detroit Edison along with attempting to consolidate the application of primer, base and clearcoat paint applications into a single application to eliminate the need for separate applications and ovens. In addition to the paint booth emissions Ford Motor Company will continue to rely on alternative energy sources such as landfill gas and wind and solar technologies to power their manufacturing facilities.

Ford Motor Company – Technology –

Another environmental scanning tool that Ford Motor Company monitors and uses would be the technological portion. The company has invested $1 billion in the latest technology for flexible manufacturing. The technology that is involved is in many forms to include wireless technology that is installed on the delivery trucks with supplies to the plant as a monitoring status and improved efficiency to reduce inventory. The flexibility of products in the same plant allows the organization to use the same machinery and process for all areas from body assembly, paint facility, and final assembly. The improved efficiency at the manufacturing facility allows for several vehicle platforms to be built on the same line to produce multiple models and quickly change the vehicle mix, the volume, and options based on customer demand.

The technological changes that are being embraced by Ford Motor Company through environmental scanning enables the company to experience huge cost savings through new product launches and 50 percent reductions in cycle changeovers along with waste reduction. Robots are among the technological changes that are being experienced within the organization to include the 400 from the project that are used to weld and assemble the metal body of the vehicle for stamping and assembly. Artificial intelligence in the form of advanced visions systems and laser tracking systems are used to ensure quality through accuracy and dimension abilities. A multi-million dollar training facility is used to ensure that the workforce has the knowledge, skills, and ability to reap the benefits from the new technology that is being used by the company. The training that is administered includes the new servo-electric weld gun system that identifies the perfect center for welding that has replaced the older and loud air-powered system that used a less sophisticated spring system. The environmental scanning of technology that is performed by Ford Motor Company has allowed the company to have positive outcomes in efficiency while remaining a competitive company in the industry through cost savings and continuous improvement.

Compass Bank- Political -

On February 16, 2007, Compass Bancshares, Inc., the parent company of Compass Bank, announced the signing of a definitive agreement under which Banco Bilbao Vizcaya Argentaria, S.A. (NYSE: BBV Madrid: BBVA) ("BBVA") will acquire Compass for a combination of cash and stock. Compass will become a wholly owned U.S. subsidiary of BBVA and will continue to operate under the Compass name. The transaction is expected to close during the second half of 2007, pending customary closing conditions, including necessary bank regulatory approvals in the U.S. and Spain and the approval of the stockholders of both Compass and BBVA.

BBVA, which operates in 35 countries, is based in Spain and has substantial banking interests in the Americas. The transaction will facilitate BBVA’s continued growth in Texas and will create the largest regional bank across the Sunbelt. Upon completion of the transaction, Compass will rank among the top 25 banks in the United States with approximately $47 billion in total assets, $32 billion in total loans and $33 billion in total deposits. In addition, the combined company will rank fourth in deposit market share in Texas with $19.6 billion in total deposits and 326 full-service banking offices.

Compass is a $34 billion Southwestern financial holding company that operates 415 full-service banking centers in Alabama, Arizona, Colorado, Florida, New Mexico and Texas. Compass provides a broad array of products and services through three primary lines of business – Corporate Banking, Retail Banking and Wealth Management. Compass is among the top 30 U.S. bank holding companies by asset size and ranks among the top earners of its size based on return on equity.

Under the terms of the definitive agreement, which has been approved by the board of directors of Compass and the relevant bodies of BBVA, Compass will become a wholly owned subsidiary of BBVA. After closing, BBVA intends to merge its U.S. based banking affiliates – including the former operations of Texas Regional Bancshares, State National Bancshares and Laredo National Bancshares – with Compass.

The aggregate consideration is composed of a fixed number of approximately 196 million shares of BBVA common stock and approximately $4.6 billion in cash. The merger is subject to customary closing conditions, including necessary bank regulatory approvals in the U.S. and Spain and the approval of the stockholders of both Compass and BBVA. The transaction is expected to close in the second half of 2007.

The merger between both companies will be determined by the political factors ranging from implications of laws and regulations to the state of world politics including the consideration of wars which may be going on in different parts of the world. New laws, regulations, tax programs and public policy create forces and trends, which may provide challenges and barriers or opportunities for any company or organization.

Compass Bank – Technology –

Ford is in the process of implementing a laser marking system on its production line to ensure the highest standard on each transmission assembled. The system will be checking for quality on different points on the assembly line. Ford is teaming up with a company called MECCO to implement this process and a trial run of the new system will last for 3 months. MECCO is a leader in its industry when it comes to laser technology. The decision to implement this new laser marking system came because it is more cost- effective and safer than previous ways of marking checkpoints for quality.

Although this process at Ford has not officially been implemented yet, Compass Bank can learn a few different things. It may be a good idea for Compass Bank to do a short trial of online cell phone banking to see how popular it becomes and if it worth all the time and effort, being spent to get it launched. Compass Bank should also consider investing into a company who is the best at what they do, is in the same time zone, and can meet their demands in a timely manner, not simply because they may be cheaper. Finally, Compass Bank can learn that they need to consider what will be most cost-effective and in the best interest of the company over time. Organizing a time line and a list of costs and potential risks would also be beneficial to Compass Bank so they know what to expect and when with the implementation of online cell phone banking.

When completing the global scan one looks for emerging new technologies which may impact any business in any industry. At one time the emergence of the Internet was a technology that was becoming an emerging trend across all industries. Today very new technologies are used to develop information systems at a fraction of the cost and time of processes that were used five years ago. Wireless is a telecommunications technology that may have moved from a trend to a force in revolutionizing the way information is stored, accessed and used across all industries around the world. Some, if leveraged by a company within an industry before competitors use it, may even provide a competitive advantage.

Compass Bank – Competition –

Although mergers may be costly and rather difficult, the value it creates in the end is the desired outcome companies seek. The eagerness to merge is based on several beliefs, those beliefs are, that the performance gains are greater, expenses are reduced, market power is increased, and shareholder’s wealth is also greater than before. The value of a merger is enhanced when the overall benefit is more valuable than the aggregate of two separate pre-merger companies.
In the end, both John and Bernard should consider this before finalizing a decision. When Zion’s purchased Stockmans, there overall value increased by 43 branches. These branches will help performance and brings much more power to the financial market. In the Journal of Money article, Pilloff states “Companies are more willing to acquire others to avoid being acquired themselves.” Keeping this in mind, companies must figure out a cross border strategy.

As part of the broad environmental scan, it is important to identify the internal capabilities of the organization. There are various models for defining capabilities. Most focus on the broad set of intangible assets such as brand, human capital, organizational capital and even relationship capital. Others include the more concrete assets such as available capital, the organization structure, current technologies and information technology infrastructure. In addition to doing a broad environmental trend, Compass Bank needs to do a more detailed capability assessment using any of the models available.

DawningStreams - Competitors –

Business activities are becoming more and more complex to manage, because of distance, time zones, number of parties involved in projects, number of tasks to achieve, multiple prioritizations, lack of general synchronization, insufficient secure and confidential communication channels and growing complexity of IT infrastructures. The use of task list managers has become very common. It is becoming more difficult to keep teams synchronized, to follow and to implement new business processes and to exchange sensitive information confidentially. The DawningStreams software application is aiming at increasing the practicality of daily executive activities. The types of business, which will most probably be interested in our product, are construction (size of network), consulting (need for synchronization), pharmaceutical research (secure exchange of information) and the software industry (complexity of manufacturing).

Many companies have already developed software applications that enable secured communications and file sharing. However, most, if not all, are relying on Microsoft technologies, which prevent them from expanding to Mac or Unix users. DawningStreams is developed in Java, which can be used on any platform, including Mac and Unix. Microsoft has acquired the Groove Company and has released a new version of the product, which can perform many of the functionalities of DawningStreams, but not generic activities (http://office.microsoft.com/en-us/groove/default.aspx). This is our closest competitor by far. More recently, we found, merely by accident, a company called Shinkuro (www.shinkuro.com), which offers the file sharing aspects of DawningStreams but lacks other capacities.

Although DawningStreams will face competition from many existing players, the fact that it will combine a super-set of functionalities in one application, for a very reasonable price, will give it some leading edge over other competitors. If the US patent is granted, the position of DawningStreams will become a niche. Even if the patent were not granted, it would take a profound architectural redesign of Groove (or other competitors) to include generic activities and match the offer of DawningStreams. As a strategy we will monitor the activities of those companies’ websites and understand what they offer in terms of similar functionality and try to ensure we match or best those functionalities to the best of our ability and resources

DawningStreams – Political -

Maintaining the secrecy of information is the fundamental function of encryption items. Persons abroad may use such items to harm US law enforcement efforts, as well as US foreign policy and national security interests. The US Government has a critical interest in ensuring that persons opposed to the United States are not able to conceal hostile or criminal activities, and that the legitimate needs for protecting important and sensitive information of the public and private sectors are met. Since 2000, US encryption export policy has been directed by three fundamental practices: technical review of encryption products prior to sale, streamlined post-export reporting, and license reviews of proposed transactions involving strong encryption to certain foreign government end-users and countries of concern. US encryption policy also seeks to ensure that American companies are not disadvantaged by the European Union’s “license-free zone.” (Bureau of Industry and Security, 2007).

DawningStreams will contain cryptographic functions. Any reliable and efficient cryptographic system requires a central authority to avoid identity theft. Cryptography is a key functionality of DawningStreams. All specialists insist on designing systems using well-studied algorithms and fully tested protocols; novelty is considered a source of risk. The cryptographic layer of DawningStreams will rely on a dual public-private key system. The private key encryption system will implement Rijndael, the Advanced Encryption Standard (http://csrc.nist.gov/CryptoToolkit/aes/rijndael/), the public key system will implement RSA (www.rsa.com) and the hashing function will implement the 256 bits version of the Secure Hash Algorithm (http://secure-hash-algorithm-md5-sha-1.co.uk/ ).

Encryption products can be used to conceal the communications of terrorists, drug smugglers, and others intent on harming U.S. interests. Cryptographic products and software also have military and intelligence applications that, in the hands of hostile nations, could pose a threat to U.S. national security. The national security, foreign policy, and law enforcement interests of the United States are protected by encryption export controls. These controls are consistent with Executive Order (E.O.) 13026, which was issued on November 15, 1996, and the Presidential Memorandum of the same date. (Bureau of Industry and Security, 2007).

DawningStreams also plans to be an international company, as offices now exist in the Netherlands and the US. As part of the strategy, we will ensure we remain compliant by registering our product with any necessary agency and allowing those agencies access to the processes if they feel there is a threat. We will be responsible to monitor (as best as we can) our client base and to put the proper verbiage in our contracts that illegal activities will not be tolerated. We will continue to monitor the BIS site mentioned in previous paragraphs and also sites in the European Union such as the Crypto Law website of legal expert Bert-Jaap Koops (http://rechten.uvt.nl/koops/)

DawningStreams - Technology/Intellectual Property –

The management of organizational strategy requires a comprehensive assessment of the macro environment of the business. Intellectual Property (IP) refers to the original ideas and innovations evolved by an organization in order to haul up its systems and processes. Creation of ideas requires large investments. This necessitates the protection of IP. Benchmarking is the continuous process of measuring products, processes, and systems of an organization against those that are rated best in the industry. It helps in uncovering weaknesses and flaws in the organizational systems, processes, and products. (Watson, 2003)

The study of the global research conducted by McAfee Inc. and MessageLabs Ltd. on security threat in small businesses in the U.S. reveals that 80 percent of small-and-medium-sized businesses (SMB) believe that an information technology (IT) security failure would be damaging in attaining their business priorities. Yet, only few are courageously making steps to fight against infringements due to resource limitations from other business related priorities. The research implies that company size plays an essential part in the way senior management views security. Among the challenges that SMBs face include keeping up-to-date with security solutions and keeping costs low. Small-to-medium businesses’ behavior towards security is very tactical and meets only immediate requirements. (unknown, 2007)

DawningStreams’ relevance to these forces is two-fold. We are a software company—there is an opportunity for us to lose the intellectual property by those who would download and attempt to modify the code. We have competitors who offer functionality similar to ours, however we offer an additional functionality the others do not. It is this ‘specialty functionality’ for which we applied for a patent the United States Patent and Trademark Office. If the patent is granted, there is less likelihood of software piracy or the loss of our IP. Environmental scans should show us if there are other companies trying to do this.

The functionality, which most resembles our competitors’, is the ability to share files. That brings in a different concern with intellectual property- the possibility someone else’s IP could be sent from one of our users to another, as this could seriously damage our reputation, as what happened with Napster. (www.napster.com).

Conclusion

At one company after another--from Sears to IBM to Hewlett-Packard to Searle, strategy is again a major focus in the quest for higher revenues and profits. With help from a new generation of business strategists, companies are pursuing novel ways to hatch new products, expand existing businesses, and create the markets of tomorrow. Some companies are even recreating full-fledged strategic-planning groups. United Parcel Service expects to spin out a new strategy group from its marketing department, where strategic plans are now hatched. Explains Chairman Kent C. Nelson: ``Because we're making bigger bets on investments in technology, we can't afford to spend a whole lot of money in one direction and then find out five years later it was the wrong direction.''

In such a world we need a planning model that allows us to anticipate the future and to use this anticipation in conjunction with an analysis of our organization--its culture, mission, strengths and weaknesses--to define strategic issues, to chart our direction by developing strategic vision and plans, to define how we will implement these plans and to specify how we will evaluate how well we are implementing these plans. The fact that the world is changing as we move forward in the future demands that the process be an iterative one.

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Hockenberry, Todd. (2006). Ford implements advanced laser marking. Industrial Laser Solutions, 21(4), 6-7. Retrieved March 31, 2007, from EBSCOhost database
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Pearce, J. & Robinson, R, (2004). Strategic Management: Formulation, Implementation, and Control. [University of Phoenix Custom Edition e-text]. The McGraw-Hill Companies. Retrieved March 2007, from the University of Phoenix, Resource, MBA 580-Strategies for Competitive Advantage Course Web Site: https://ecampus.phoenix.edu/secure/resource/resource.asp
Author Unknown, Strategic Planning, After a decade of gritty downsizing, Big Thinkers are back in corporate vogue. (2006) Retrieved from the Internet at http://www.businessweek.com/1996/35/b34901.htm

Unknown (2007) 80% of Small-to-Medium Sized Firms Fear a Security Threat. Computer Security Update 8 (4). Retrieved March 30, 2007 from EBSCOHost Database.
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Watson, G. (2003) Business Environmental Scans for Intellectual Property Strategy (PowerPoint Presentation). Retrieved March 28, 2007 from the Oklahoma State University website at http://www.okstate.edu/ceat/msetm/courses/etm5111/CourseMaterials/ETM5111Session3Part2.ppt#260,1,Business Environmental Scans for Intellectual Property Strategy

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Pros and Cons of RFID Technology

I. RFID Advantages

Radio Frequency Identification provides a valuable service that is capable of revolutionizing the way companies track products. There are many benefactors of this technology: the military, retailers, suppliers, consulting firms, producers of the technology, and consumers. RFID provides companies with a better alternative to bar-coding because no line-of-sight is needed to read a pallet, a carton, or a product with a RFID tag. RFID tags also contain information on the product that is easily readable and accessible for the reader. RFID will also begin to automate company's supply chain, reducing labor costs, human error and time spent checking in products.

In 2005, manufacturers and suppliers requesting new bids from the military must be RFID compliant on four different levels: packaged operational rations, clothing, tools, and weapon system repair parts and components. The military requires that all cartons and pallets are shipped with a Military Shipping Label which displays shipping data. The Department of Defense has created the RFID Military Compliance Solution as a way to help suppliers and manufacturers meet the military's new standards for RFID. The program is run by Avery Dennison Retail Information Services, and they were commissioned by the RFID Military Compliance Solution. Avery Dennison Retail Information Services sells the RFID tags to companies which must be affixed close to the Military Shipping Labels to comply with Department of Defense regulations.

The U.S. military is saving an enormous amount of money by using active and passive RFID systems. By using RFID for communication and transportation systems in Iraq and Afghanistan, the military is able to diagnose and fix problems much faster than before. The implementation of RFID in just this area will save the military close to half a million dollars this year. The U.S. government has contracted IBM to do research on the current RFID being used currently in the military and the potential future applications for RFID in the military. The military has been successful in creating better visibility throughout their supply chain increasing their productivity and stability.

Retailers and other companies that have a demanding supply chain can gain an advantage on the field by using RFID in the supply chain. By demanding that all levels of their supply chain be RFID capable is a sizable investment. The productivity increase that follows the initial investment and implementation for companies will pay for their investment. Wal-Mart was the first retailer to use RFID in their distribution centers and warehouses, prompting many companies to follow in their footsteps once Wal-Mart's success was realized.

RFID is very successful with retail companies because it improves productivity, saves on human labor costs, and gives companies real-time visibility with all their products. RFID tags use an Electronic Product Code (EPC) which is an upgrade and a replacement for the Universal Product Code (UPC) system. "EPC has a 96-bit code that has digits to identify the manufacturer, product category and the individual item. Manufacturers obtain registration numbers & assign them to products. Each number is unique to a given item."

The cost of a tag is anywhere between twenty-five to fifty cents. In the next five to ten years it could be reduced to five cents per tag. At some point in the near future tags could fall to one cent tempting companies to use RFID tags on every product in a store. Wal-Mart says that since their stores now have RFID, it makes it easier to keep store shelves stocked allowing employees to interact with customers.

Target was able to save on their investment for implementing RFID, following in Wal-Mart's footsteps as Wal-Mart had already paved the way and suffered the pitfalls of implementing a new technology. In addition to the lower implementation costs, many of Target's suppliers had already begun preparing for the switch over to RFID assuming Target would follow Wal-Mart. Target as a large retailer knows how important it is to be able to provide real-time data on pallets, cartons and shipments up and down-stream through their supply chain.

A break-through in RFID technology was made by Intermec, Inc. in May of 2006, with new rugged and reusable RFID tags. These tags can be written thousands of times; it can handle hazardous chemical exposure, and withstands temperatures from -50 degrees Fahrenheit to 250 degrees Fahrenheit. In October of 2006, Intermec released a new version of the rugged, reusable RFID tag, including wide-band antenna that can be used on any surface in any part of the world.

RFID makes the business world seem like a smaller place, even companies like Wal-Mart who are very big and have a large integrated supply chain. RFID enables companies to be more efficient with their time and space. Companies that combine some newer supply chain technologies with RFID could see great results. Combining auto-picking with RFID would reduce man-power needed, time needed to move pallets and cartons around a warehouse, and time needed to send pallets to their proper destination. The goal of a company's supply chain should be to reduce time needed to be productive, by automating as much of the supply chain as possible. It reduces human error, and machines are capable of running twenty-four hours a day and cost less than human labor. The
application of RFID for a large company like Wal-Mart or Target, as well as smaller retail stores can ensure a better shopping experience with more in-stock items and a more knowledgeable store.

The RFID market is booming and many technological companies have gotten in the game producing RFID parts and systems. In many cases being a producer of RFID components and systems also allows you to become a consulting firm for the technology. Hewlett Packard (HP) is one of the largest companies developing RFID systems. HP's goal is to make it as easy and affordable as possible for a company adopting RFID technology. HP has experience in the RFID field, as they were one of the early adopters of the technology and have been very successful integrating it into their business. HP began with two larger clients, Hasbro (produces children's toys) and Conros (a large Wal-Mart supplier). Hewlett Packard has created two RFID Centers for Excellence, one in California and one in Taiwan, to demonstrate new potential uses for the technology, as well as how it can be implemented into a business. More centers are slated to be opened throughout the world, including Great Britain, Singapore, and Tokyo RFID Centers for Excellence.

The RFID market sits at roughly one billion dollars in 2006 and has varying estimates as to the growth potential of the market. Estimates of RFID market size in 2008 vary anywhere from $1.3 billion by IDC, to $4.2 Billion by the Yankee Group. As shown in Figure 1 in the appendix, most of the industry is made up of sales of hardware, tags, readers and other physical products of RFID. Roughly 20-25% of the market is made up of consulting work for the technology and the last 5% is made up of software for RFID. The two biggest areas firms are concentrating on are the production and consulting sides of RFID.

The biggest challenges for producers and consultants alike are the reliability and durability of RFID systems and products. It is hard to simulate the wear and tear a product will experience over time. HP has made testing RFID products one of their benchmarks, providing intense field-testing of RFID to ensure its durability and quality. A competitor of HP is IBM, who according to AMR Research is the market leader in RFID. IBM has over eleven years experience working with RFID, and like HP, they were an early adopter of RFID technology. The advantage that IBM has over HP is there world-renowned consulting services, coupled with their immense networking capabilities. IBM's services promise more results than HP's RFID systems mainly because of IBM's consulting expertise. IBM works with companies to locate the best avenues to implement RFID, attempting to maximize Return on Investment (ROI) by reducing one person per shift from manually tracking products allowing them to focus on value-added manufacturing activities. IBM also focuses on other ways to improve ROI including, offering a one-time savings of $230,000 in operating costs, continuous fabrication line operations, better customer service providing real-time information on products, and less errors and delays cause by human error.

RFID began to take off once companies like Wal-Mart and Target, and the U.S. military demanded that their top 100 suppliers must adopt RFID technology. Many suppliers were not ready for a move like this, a move that would completely retrofit their current operations at a high cost to the supplier. There were some suppliers that welcomed the change in technology and already began implementing RFID in anticipation of Wal-Mart and the U.S. military's demand that their suppliers adopt the new technology. Wal-Mart demanded that their top one hundred suppliers would need to be RFID ready by January 2005, and to Wal-Mart's surprise, twenty three extra suppliers have volunteered to make the change to RFID. There is a new generation of tags that hit the market in 2005, called the Gen 2 Standard, which make RFID more appealing to suppliers who have no RFID systems in place. The Gen 2 RFID improves on the first generation of RFID by increasing read times, increasing read ranges, and read tags more accurately.

Suppliers and manufacturers will notice the benefits of implementing RFID into their organizations streamlining parts of their operations. Return on Investment is the most important factor for a business implementing RFID. Suppliers will see their ROI increase as human labor hours are decreased, human errors are decreased and interoperability is increased. RFID increases the visibility of the suppliers so they can do their job in real time, assuring that the correct package is sent to the correct location. It also saves money in the long-term for manufacturers and suppliers because RFID will save time spent inventorying and tracking products. An advantage for suppliers and manufacturers using RFID is customization of products in a shorter period of time. Smaller suppliers and manufacturers will have a harder time implementing RFID, as costs range from $100,000 to $5 million to implement the technology, but as costs go down more companies will adopt RFID.

RFID does have another potential benefit for suppliers that could give them invaluable information. For Wal-Mart suppliers, readers are set up at the back door so suppliers know when their shipments have arrived increasing visibility for both entities. A second reader is placed at the entrance to the sales floor so the supplier can see what is on-hand on the sales floor and in the stock room. This will allow the supplier to see which products sell better than others so that they can be replaced, and it also allows the supplier to develop more accurate sales forecasts. A secondary benefit of RFID is that the promotions that merchandisers spend a lot of money to set up are often left in the stock room for too long or are improperly placed. Now merchandisers and vendors can make sure their promotions are being handled correctly. Suppliers and manufacturers have the potential to save money on production costs, while making money on customized products.

Consumers should be the ultimate winner with RFID being implemented throughout a company's supply chain. In the long-run, stores will save money throughout their supply chain, thus bringing down costs to consumers. Consumers should also expect to find more helpful and more informative customers service with companies that have RFID. These companies now have real-time data to share with the customer. A consumer complaint about retail stores has always been that there are too many out-of-stock items; however, with RFID in place many of these stores should see a significant decrease in out-of-stock items. Having RFID tags on certain products can also make people's lives much easier, such as a microwave that is a reader and recognizes the tag of the food you put in and will automatically cook it according to the directions on the tag. It also helps environmentally because companies will use resources more efficiently, benefiting everyone. Once RFID tags are able to be used on food products it will make a recall on a certain item much easier and it could potentially save lives.

Consumers use RFID everyday and many do not realize the benefits they are receiving from the technology. Contactless payment is a developing technology, the card being used contains a tag and the payment area contains a reader. Mobil and Exxon use a "Speedpass" as their contactless form of payment allowing customers to wave the card in front of a reader to pay for gas or anything in the convenient store. Visa and Mastercard are the two biggest developers of this technology, claiming that it will benefit everyone from consumers to businesses. It allows people to have preset money on a card (either debit or credit) which decreases waiting time at check-out stands and increases loyalty to companies that offer this feature. Another use of smart cards is keyless entries, which is becoming a popular trend in America, using just a card and swipe it over the sensor to allow entry. RFID is a beneficial technology for consumers saving time and offering conveniences traditional bar codes, credit cards and keys cannot offer.

RFID contains many advantages over traditional ways of coding pallets, boxes and products. It allows for non-line of sight reading of the tag which stores all the product information. RFID reduces human labor costs and human errors through the supply chain saving companies money, as well as reducing theft in the store and warehouses. RFID can save lives as well if there is a recall and the recalled food item or product is tagged, then it would be easier to collect all the units.

II. Disadvantages

Radio Frequency Identification has been around for over fifty years, but it has been the rapid development and deployment of the technology over the last five years that has raised people's awareness and understanding of the technology. While there are many potential benefits for RFID, there are many pitfalls as well. Every level that could benefit from RFID can also reap negative rewards from the technology.

The U.S. military was one of the early adopters of the technology using it for over ten years in a limited area of their operations. In 2003 they upgraded their usage of the technology by demanding that all suppliers must affix a RFID tag to every pallet, carton and big-ticket item being shipped to the military. The biggest problem the military faces is an issue of security. With complete product information on a tag it is easy for an enemy of the United States to pull information off a tag. This could result in loss of life of U.S. soldiers or even U.S. civilians if the wrong product ended up in the wrong hands. The tags could inform enemies of potential weaknesses and strengths of our military and give them a view on how to attack us at our weakest points.

Large companies like Wal-Mart and Target who use RFID face many potential problems with the technology. RFID has no proven infrastructure making it difficult for suppliers to keep up with these company's demands to become RFID-ready. If the suppliers cannot effectively implement RFID into their business, then retailers cannot fully view their supply chain. If retailers cannot get all their information in real time across their entire supply chain, then the issues they are trying to solve will remain problems. Out-of-stock items, first-in-first-out products and last-in-last out products will still cause problems for these large retailers.

EPCGlobal is a start to an international standards body for RFID. It has yet to be approved by the International Organization for Standardization (ISO) and there is still not a global frequency standard. While 900 MHz appears to be the best frequency due to its long read-range capability, 13.56 MHz is still used delaying the standardization of global frequency for RFID. High costs of RFID implementation is the reason many mid-size and smaller retailers have not adopted the technology. The short-term outlook for companies who use RFID isn't impressive, although long-term benefits will be realized.

Privacy issues are the number one pitfall for RFID and retailers. As long as the tags are only affixed to pallets and cartons then the retailers would not have any specific information on the consumer. However, when RFID tag prices fall, companies like Wal-Mart and Target plan on using RFID tags on individual products which they can trace consumer's buying habits and other information consumer's wish to keep private. It was privacy issues that force Benetton to cease their pilot RFID system. They wanted to embed a tag in articles of clothing to stop theft, determine consumer buying habits and keep their inventory at an acceptable level. Privacy advocate groups such as the Consumers Against Supermarket Privacy Invasion (CASPIAN) fight companies using RFID to track consumer behavior. A study showed that up to 78% of America was against RFID based solely on privacy issues. It will be difficult for companies in the future to tag individual items without a public outcry without some form of protection for the public's privacy rights.

Consumers have the largest disadvantage of any other entities involved with RFID technology. There are five privacy issues that consumers must try to protect themselves from: Hidden placement of tags, unique identifiers for objects worldwide, massive data aggregation, hidden readers, and individual tracking and profiling. Hidden placement of tags by companies is an easy way to get information from consumers. The consumer will feel safe buying a product with no knowledge of an RFID tag embedded in their clothing. These tags theoretically could track a person around the world if there were readers in specific locations throughout the world. Personal information may also be embedded in these tags giving information as detailed as your medical history. Prada and Swatch use embedded tags in their clothing, and Benetton did as well, but a boycott of Benetton was successful and they removed their tags. There is no law against companies embedding tags, and only California and Utah have made official requests to change the situation.

Companies who use RFID can compile massive amounts of data on consumers, including product likes or dislikes, buying power or even prescription history. RFID makes it easy to amass this data and to designate correlations. If a corporation owns many stores they can combine data between companies and create new data on buying habits.

Hidden readers violate people's privacy much the same way hidden tags do. Gillette and Accenture are introducing "silent commerce" which embeds tags on people's products and readers in strategic locations without the consumer's knowledge. These companies have experimented with different reader locations ranging from secret carpet locations to shelve locations and even hidden in floor tiles. Readers could even be installed in doorways on street lights, anywhere that people have to pass through, and instantly all information embedded in the tag is broadcast to the reader. If this were to happen privacy would be impossible because you would never know if the products you have contain tags, and you never know when you are within proximity to a reader.

The disadvantages of RFID hinge mainly on privacy concerns, technological imperfections, cost of the technology and no proven way to set up an RFID system for a company. The government and corporations are the two groups that offer the most concern for privacy issues. Hidden tags and readers threaten to take away human mystery, offering a world where people see, feel and hear only what the government and large corporation want people to.

III. Future of RFID

The future of RFID is uncertain, however, the technology is here to stay. Companies have many obstacles to overcome to make the technology a feasible option to be implemented. Privacy issues and will persist, although cost for RFID systems will decrease. In order for RFID to be successful, companies must work with privacy advocate groups to develop a fair way to implement RFID without alienating their customers.

Technology will continue to develop for RFID and many new applications will be realized. Automation will be a side-effect of RFID development, in the supply chain and in everyday activities. Contactless payment methods are already available, as well as automatic keycards to open doors. RFID tags installed in cars with readers on the roads and freeways will alert the authority if you are breaking the law. Supermarkets will eventually be able to realize their shopping cart checkout system once prices fall to a more affordable price. Fresh foods, metals and liquids will all be RFID compatible in the near future. If privacy issues are not watched closely, people will become tagged and there will always be someone watching and analyzing every person's decisions.

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Starbucks Target Market and Management

Originally when Starbucks began they targeted the young college students, with slightly higher than average income levels. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. Different customers are more willing to pay for luxury good now more than ever. With that in mind, through Starbucks aggressive expansion techniques they have begun targeting almost every demographic.

"McDonald's is planning to capitalize on the public's willingness to pay $4 for a cup of coffee by hiring baristas and dropping espresso machines in 14,000 of their fast-food outlets. Meanwhile, Starbucks, with business lagging, is fighting back with an "if you can't beat 'em, join 'em" strategy, by offering heated breakfast sandwiches and adding drive-thru windows to some of their locations." (Tancer, 2008)

As McDonalds and other chains realize the money in luxury coffee more companies will begin to enter the marketplace. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. These smaller coffee shops have their core customers who will not give their business to anyone else. These smaller coffee shops can offer specialized products and services or serving to the local markets needs. However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage. Coming back to our original quote, we believe that McDonalds has a customer base that is extremely large that now has the option to get their coffee where they get their breakfast already. McDonalds also has an extremely large bargaining power and runs each franchise with impeccable automation. McDonalds cup of coffee costs a lot less money than Starbucks and tastes the same in a lot of cases. One of Starbucks biggest competitors is the economy; Starbucks provides a luxury good that will be a good that people cut out when they want to save money. This has been witnessed with the recent closing of over a hundred Starbucks stores.

Tancer, B. (2008, January 10). Brewing Battle:Starbucks vs. McDonalds.

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How to Cut Weight For Wrestling!

Let's take a look at the typical year for a wrestler. During the off-season, the wrestler is in the gym lifting weights. The workouts are intense. The wrestler eats normally, sustaining muscle, and adding strength to their body. The wrestler might compete occasionally in a tournament or go to a wrestling camp. The wrestler is learning more moves, and skills, along with improved strength. All is good. Things look great for the upcoming season!

Then the season arrives. The wrestler decides to cut 15-20 lbs. to move to a lower weight class, where they will be big, strong, and ready for any competition. The wrestler eats very little, runs a lot (even with plastic suits on), spits, uses saunas, etc. to make weight. The wrestler makes weight. The wrestler has a good season, making weight each week, and binging after each match.

BUT THE WRESTLER COMES UP SHORT OF THEIR POTENTIAL!

The wrestler doesn't understand. He practices hard, really hard! He dropped two weight classes, and makes weight each week. He drills after practice, and works as hard or harder than anyone else in the mat room. He doesn't strength train during the season because he practices so much, and doesn't have the time or energy to work out. Besides, all that hard work in the weight room during the off-season has made him really strong!

Or did it?

If you are cutting weight for wrestling, and want to be the BEST your potential will allow, make sure you:

1. Keep Up Your Strength Training

During the off-season you want to work to gain as much strength as possible. I recommend training 3 times each week in the weight room, working the muscles that are used for wrestling. Be consistent and document your progress. Always strive to add a little more weight or repetitions. During the wrestling season, YOU HAVE TO STRENGTH TRAIN! You will not keep strength gained during the off-season if you neglect training during the season. If you are cutting weight, it is even more important to keep up your strength training. If you are cutting weight, practicing, and wrestling in dual meets and tournaments, your body is using its own muscle for food. You can prevent some of this by getting in a full body strength training workout every 4-5 days.

2. Eat More Frequently

Don't starve your body to make weight! If you starve your body, you are slowing your metabolism down. Metabolism is the rate at which your body burns calories. A calorie is a unit of energy. By starving, you will cause a rebound effect, and have even more trouble making weight next season. The answer lies in trying to lose fat, not muscle and water. You do this by eating more frequently. Four smaller meals each day will allow you to lose body fat while sparing muscle, give you energy to wrestle hard, and be strong the entire match.

3. Give Your Body The Correct Amount of Calories

To find out how many calories your body needs to keep up muscle while cutting weight, take your current body weight, and multiply times 13. This is the minimum number of calories you need to consume each day.

4. Eat a 40-30-30 Ratio

Now that you know how many calories you need to cut weight and still keep your muscle and strength that you've built up, you need to eat the proper ratio of protein, carbohydrates and fats. 40% of your calories should come from lean proteins (egg whites, turkey, lean beef, whey protein powder, skinless chicken). 30% of your daily calories should come from complex carbohydrates (multi grain bread, baked potato, sweet potato, brown rice, oatmeal), and 30% of your calories should come from unsaturated fats (olive oil, nuts). Usually you don't have to figure in the fats other than a tiny bit of oil on a salad, because the meats that you consume will have a small percentage of fat that will suffice for the day.

5. Don't Jog excessively If Your Goal Is To Make Weight

Nothing is more grueling than a tough high school or college wrestling practice. You shouldn't get in the habit of jogging for miles, and miles each week in order to lose weight. First of all, it will not give you the endurance for wrestling like good old-fashioned live wrestling in practice will. If you try to lose weight by jogging, you will start eating the muscle off of your body. Aerobic activity is NOT an efficient means of losing fat. A controlled meal plan is the answer.

6. Don't Dehydrate

In order to wrestle at your best, and have your body working efficiently, you need to have all of the body systems working optimally. Each of your body systems requires water. If you have to lose a couple of pounds to make weight after you have followed the above tips, then you will restrict your water intake. Restricting water intake is not the same as not drinking water at all though. You still need to give yourself 3-4 ounces of water every 3 hours on days that you are trying to make weight. Remember, this is to keep up your strength. You need to plan well in order to do this right. Don't weight until two days before, and get drastic in your weight loss system.

7. Stay Away From Sugar

Wrestlers who cut weight by eating very little and doing excessive jogging tend to get sugar cravings. Sugar has no place in your wresting meal plan. The only time my clients consume sugar is immediately following an intense strength training session. If you are within 3 or 4 lbs. of your weight class, you might want to consume 60 grams or so of high glycemic carbohydrates (sugar) on the form of grape juice or apple juice within 20 minutes of your strength training session. This replenishes the body's glycogen stores and helps with recuperation. In general, stay away from sugars. They have no long-term positive effects on your energy. They are much more likely to be converted and stored as fat.

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Discover Card Account Login

You can have a secure online access to your Discover card account through Discover card account login. The account center through which you access your account is secured by the highest Internet security Secure Sockets Layer (SSL) encryption. Your information is safe through this enhanced security. It makes it impossible for anyone to access your account, unless you have inadvertently, or otherwise, disclosed your account login information to others.
 
Before you can login into your Discover account you need to register for online access. It is quite easy and fast, and once you have registered and logged in you can have access to improved management of your Discover account. You can receive your up-to-date account summary; access and review your statements and other activities up to the last 24 months; and make payments online, among other activities.
 
Once you login you can locate your account transactions, graphically analyze your spending pattern and track other activities. You save time when you login into your account online and use many of the online features available to you. Through financial tools, such as the recently introduced Spend Analyzer, you compare your spending patterns. You can graphically see how and where you are spending and your purchases are organized into broad categories. The Paydown Planner assists you in paying down the balance on your Discover card, and within a specific time frame. In addition, through the Purchase Planner you can plan your subsequent purchases as it helps you understand how your monthly payment could be affected by some large purchase.
 
Login For Customer Services
 
Through Discover card account login you can access its customer service for any information or query you may have. You can access your card account, learn about the rewards programs offered - such as the 5% Cashback Bonus program, make payments and transfers online, learn about your account activity and obtain account statements, among other information. Rest assured, your personal information and information about your account activities are safe and secure. The secure login protects the statements issued to you online, notifies you if there are any unusual activities involving your account, and if you are shopping online your real account number is never revealed.
 
You are allowed access to your account only after you provide certain information on logging in, such as your user ID or account number and the password which is known only to you. If either is incorrect you get The User ID and/or Password does not match our records or you are not registered message.  
 
As of January 2009, Discover cardholders can access their account through their mobile phones. Through mobile access you can make payments and view pending payments, view your transactions, view your rewards activities, etc. With your mobile phone always next to you, you can now have your Discover account information practically at your finger tips!
 
You can access your Discover account via your telephone, through Internet on your laptop, and now through your mobile phone. All you need is to login into your Discover account.

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How To Repair Dell E173fpb LCD Monitor Easily

Troubleshooting DELL E173FPB LCD Monitor with power blink symptom is quite easy if you know the right procedure to test it. There are two sections in the monitor that can cause power to blink. It is either primary or secondary section or even sometimes both sections can be faulty. So to isolate as which section is giving problem. I used an automobile 12 volt light bulb (brake light) and connect it between the 12 volt supply line and cold ground with the fuse removed. If the bulb still blink chances is very high the power primary section have problem.

Do not overlook the other voltages line as well such as the 3.3 and 5 volts. If any components shorted that gets the supply from the 5 and 3.3 volts, the power also may blink. If the 12 volts bulb lights up we can assume that the power supply is working fine and something shorted further down the line that makes the power supply to blink. If the bulb lights and you continue to check the power section, it will be going to waste your time. You should now concentrate on the secondary section circuit such as the four transistors C5707 that drive the high voltage transformer in the inverter board.

Just think these transistors like horizontal output transistor (HOT) in the CRT monitor that drive the flyback transformer where it worked so hard and chances for it to breakdown is very high. Checking the four transistors off board found one of them have a shorted reading with an ohmmeter.. This transistor can get faulty by itself or it could be some others components that caused it to develop a short circuit such as a defective high voltage transformer but all of the four high voltage transformers checked to be okay with ringer and ohmmeter test.

Now, here is the secret that I'm going to reveal. If you just replace the defective transistor only, chances is very high the transistor or another C5707 transistor will breakdown again. Usually what a technician does is to test the other transistors with either an analog or digital meter. If you use both meters to test the transistors then you have missed out on the faulty transistor because both meters won't reveal to you the hfe reading of the transistors. Only some digital meters have the hfe checking feature. In other words, you have to use test the hfe reading of a transistor. Although you can replace the other three transistors directly, why not we do some detective work to find the cause of the problem?

Using the Peak electronic atlas component analyzer, I could clearly see the different between a good and a bad transistor. A good C5707 transistor has hfe reading from 320 to about 390 but the bad one reads 467! The other two C5707 transistors have reading about 350. In the above case only two C5707 transistors were replaced and you save the other two. I had burn in test this LCD monitor for many days and it worked perfectly fine.

Conclusion- Whether you repair the DELL E173FPB LCD Monitor or any other model such as the E172FPB or E171FPB, basically the testing method is the same. You could also use this testing procedure on other brand of LCD Monitor too.

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India - A Future Warehouse of the World

Abstract
India has the world's second largest population and one of the fastest growing economies in the world. India has a promising future, given the unprecedented growth in economy and its clout in the global issues. India is now riding on the wave of a gigantic boom in computer driven new economy. Many developed countries of the world are seeking the huge pool of English speaking talented software professionals in India. As the world is transforming towards knowledge society, India too is moving proportionately competing with the world. With the increase of Internet users and the advancement of information and communication technology in India had boasted the development towards e-commerce in global economic society. In IT sector India is booming as a super power. In the last few years India has made rapid strides in the IT sector especially in the software services and IT enabled services. In this paper we analyses the picture of IT industry in a very near future in India & contribution of India in world's Information Technology Sector.

Introduction
From the 1950s, IBM had a virtual monopoly of computers in India. The 360 series release in 1960s was the major workhouse of the large organizations. They even maintained a chain of programmers who could write down software's for their machines. However in 1978, when George Fernandes, ministry of industries at that time, commanded IBM to take local shareholders into its subsidiary, the company refused strictly and went back after winding up its all operations in India. Its ex-employees then set up Computer Maintenance Corporation, with the primary object of maintaining IBM computers.
During the period of 1995-2000, the Indian IT Industry has recorded a C.A.G.R. (Compounded Annual Growth Rate) of more than 42.4 percent, which is almost double the growth rate of IT industries in many of the developed countries. For Details contact AMCHAM National Secretariat, New Delhi Foreign companies particularly American companies have played a vital role in making India an emerging IT super power in the world. These MNCs account for nearly 22 per cent of Indian software exports. According to the latest NASSCOM estimates, in 2001-02, multinational infotech companies exported software worth Rs. 6500 crore from India. Country's total software export was pegged at Rs. 29400 crore. In terms of investment and growth, U.S. companies like Cognizant Technologies (largest export revenue earning MNC) IBM, Oracle, GE, Cisco, Compaq, Intel amongst others lead the MNCs in the Information Technology sector. Nine out of top 20 Indian IT firms are from United States. These account for over 37% of the turnover of the top 20 firms operating in India. Despite their significant contribution to the IT sector, these companies have to face a number of procedural and operational problems in India.
However, the volume of e-commerce, in India, is far below the levels achieved in USA, which was about 1 percent of the total GDP in 1999. Further, the expected volume of e-commerce in India in 2001 (US$ 255.3 million) is also below the levels expected to be achieved, which in comparison to Australia (US$ 3 billion), China (US$ 586 million), South Korea (US$ 876 million) and Hong Kong (US$685 million) is quite less.

Time has changed the way businesses are carried out. What was supposed to be known to few and limited to the home towns, appears to be an ancient methodology of carrying out the work. The present day brands work on world wide scale, that is they are successful in not just one particular region but have deepened their roots to all the corners in the globe that you can think of.
Information Technology is what constitutes the most important sector in the present day trend of carrying out business. It is because you can not be present everywhere to monitor the work, but with networking and communications, you can always stay in contact with the other business sites of yours.

ICT Approaches of India
A spate of reforms-post-1991 economic crisis-have given impetus to the Indian economy, particularly to the ICT sector. As part of the reform agenda, the Indian Government has taken major steps to promote ICT including the creation in 1988 of a World Market Policy, with a focus on software development for export; telecommunications policy reform; privatization of the national long-distance and mobile phone markets; and development of a more comprehensive approach to ICT. Although India's success is commanding increasing attention and investment, it has yet to result in the distribution of social and economic benefits across a broader base of the population. Challenges-including the perception of an unfavorable regulatory climate, an overloaded judicial system, poor infrastructure and costly access, and limited use of ICT-remain. The emerging shift in government strategy, toward knowledge-intensive services, has created a climate more conducive to addressing enterprise, domestic infrastructure, education and the use of ICT to meet development needs.
Policy: India's focus on self-reliant industrialization in the 1970s and 1980s has been replaced with reforms aimed at positioning India in the world economy: the foreign direct investment process has been streamlined, new sectors have been opened up to foreign direct investment and ownership, and the government has exempted the ICT industry from corporate income tax for five years. These reforms have helped India to become increasingly integrated into the global economy through growth in the export of software and skill-intensive software services, such as call-centers.
In 1986, the Indian government announced a new software policy designed to serve as a catalyst for the software industry. This was followed in 1988 with the World Market Policy and the establishment of the Software Technology Parks of India (STP) scheme. As a result, the Indian software industry grew from a mere US$150 million in 1991-1992 to a staggering US$5.7 billion (including over US$4 billion worth of software exports) in 1999-2000-representing an annual growth rate of over 50 percent.
The establishment of the Telecommunications Regulatory Authority of India (TRAI) was a key step towards effective implementation of telecommunications reforms. In 1992, the mobile phone market was opened up to private operators, in 1994 the fixed services market followed, and finally in 1999, national long distance operations were opened to private competition. Prior to these reforms, the Department of Telecommunications had been the sole provider of telecommunications services.
In addition, to attract foreign direct investment, the government permitted foreign equity of up to 100 percent and duty free import on all inputs. Government-created technology parks also offered professional labor services to clients, a cost-effective program for India since ICT labour is so inexpensive by global standards.
Infrastructure: Teledensity in India has reached 3.5 percent of the population. Approximately 1 percent of households have fixed line connections, compared to 10 percent in China. The mobile sector has approximately 3 million users, growing at 100 percent per annum, and is expected to outstrip the fixed line market in the near future. The number of Internet accounts is around 1.5 million, growing at 50 percent per annum. India also has very high penetration rates of terrestrial TV, cable and radio. Voice and data wireless solutions, for both domestic and export markets, are increasingly produced and used locally.
Access to telephones in Indian villages has improved in the last five to six years through the introduction of the Public Call Office (PCO) run by local shopkeepers. More than 60 percent of the villages in India have at least one phone. This also includes over 800,000 Village Public Telephones (VPTs). Worldtel is undertaking a pilot in four states to secure financing to upgrade the Village Public Telephones so they will soon be Internet-accessible.
In some urban locations, India's Software Technology Parks (STPs) provide infrastructure, buildings, electricity, telecommunications facilities and high-speed satellite links to facilitate export processing of software.

India also has a number of progressive computerized networks in place, including a stock exchange, the Indian Railways Passenger Reservation System, and the National Informatics Centre Network (NICNET), which connects government agencies at the central, state and district levels.
Enterprise: India's well-established framework for protecting intellectual property rights has been an important inducement to business investment: well-known international trademarks have been protected by Indian laws, even when they were not registered in India. In 1999, major legislation was passed to protect intellectual property rights in harmony with international practices and in compliance with India's obligations under TRIPS.
Much of the initial domestic demand stimulus for ICT and ICT services industries in India has come from government: 28 percent of total IT spending to date can be attributed to government and public sector expenditure. Major areas of government expenditure include: financial services, taxation, customs, telecommunications, education, defense and public infrastructure. As a result of the growth in ICT use in India, the ICT industry itself has also increased its domestic economic activity, for example, a number of ICT companies have developed accounting and word processing packages in Indian languages. The potential impact of this growth on the domestic economy is much broader than developing software for export only.
Human Capacity: In spite of relatively low literacy rates among the general population, India has several key advantages in human capital: a large English-speaking population and world-class education, research and management institutions-a direct result of investment in self-reliance in science and technology. In addition to establishing Indian Institutes of Technology in various cities around India to create a large pool of technical skills, the government has a computer policy to encourage R&D in personal computers. The IT training sector continues to grow at a rapid rate: total training revenues in 1998 were estimated at US$225 million, 30 percent up on the previous year. However, one of the biggest challenges to the Indian software industry remains the difficulty in attracting and retaining talented professionals.
Content and Applications: India has a large population with great linguistic diversity. Creating and maintaining locally relevant content for a country with 418 languages is a challenge. Nevertheless, local language content is slowly making ICT more relevant and accessible to a broader cross-section of the population. For example, India's Center for Development of Advanced Computing has recently launched a scheme called iLEAP-ISP to create a free multilingual word processor to be made available to all Internet subscribers. On other fronts, some states such as Tamil Nadu have launched their own initiatives to support the standardization of local language software through interface programs that can be adapted to word processors, dictionaries, and commercial keyboards for use in schools, colleges, government offices and homes.
An emphasis has also been placed on the development of relevant e-government applications in India. Some states such as Madhya Pradesh and Andhra Pradesh have started to introduce applications which allow citizens to have faster and more transparent access to government services-for example, the provision of information on laws and regulations, and the procuring of licenses and official documents online.
Strategic Compact: Public-private partnerships, catalyzed by the IT Ministry, have played a key role in India's ICT-related development. One of the positive results of this effort has been the IT Act of 2000, which was based on the recommendation of the National IT Task Force, and aims to set the overall strategy for the IT sector. In addition, the government and the private sector are starting to come together to foster ICT development. For example, a joint effort by the Computer Science Automation Department at the Indian Institute of Science and a Bangalore-based private company have developed Simputer-a cheap micro-computer that enables illiterate users to browse the Internet.
India's development and contribution in world's information technology sector is of highest reputation. Cities like Bangalore have become the favorite(most preferred) destinations of all the big banners like HSBC, Dell, Microsoft, GE, Hewlett Packard, and several Indian multi national firms like Infosys Technologies, Wipro, and Microland who have set up their offices in the city. It is because the city offers good infrastructure, with large floor space and great telecom facilities. This can be judged on the basis of the high growth statistics of India and the changing outlook of the companies towards India .

It is because of this growth many popular brands that have not yet build up there rigid offices in the country are making it fast to have a destination in India too. For example, Sun Microsystems, a global IT major, announced in Bangalore to double the present workforce of the company's Sun India Engineering Center (IEC) from the present 1000 to 2000 in the next two years time. IEC, which is the largest R&D center for Sun outside the US , would also focus on developing products in India to suit the needs of the Indian market, which would be benchmarked globally.
This speedy growth of IT Sector is undoubtedly due to the efforts of Indian government and the other developments that took in the other parts of the globe.

The country has seen an era when after the IBM shutted its shop in India in 1950, the mainframes that were imported into the country were all from Russia . Western computer could not be imported because of an American embargo on export of high-technology equipment to India , which was considered an ally of the Soviet Union .
Slowly, with the time the country could develop its first powerful parallel computer in 1991 known as CDAC, by connecting together a string of less powerful computers.
With time and the continuous growth across the world, the country continued struggling and came up as the world leader in Information Technology Sector.
The industry has grown up to US $ 5.7 billion (including over $4 billion worth of software exports) in 1999-2000, with the annual growth rate not sliding below 50 percent since 1991.

It exports software and services to nearly 95 countries around the world. The share of North America ( U.S. & Canada ) in India 's software exports is about 61 per cent.
The Indian labor is not only cheap but is technically skilled too to the world class level. It is due to the Indian Education System that includes in its course curriculum the practical knowledge of the latest technology that is developed in world along with the fluency in English Language that imparts compatibility in an Indian technician to communicate and work through out the world.

Further the geographical location of India serves it the advantage of being exactly halfway round the world from the US west coast, which is another reason why India is preferred destination of many big brands.

Also, The presence of a large number of Indians, especially engineers, in the US gave India an easy entry into the US software market.
What adds more to the dominance of India in Information Technology Sector is the government policies like the enactment of cyber laws to protect and safeguard the interest of software companies in India .
Setting up of the Software Technology Parks of India (STPI), by the Ministry of Information Technology, Government of India and the International Technology Park in a joint project by the State Government, the TATA Group and the Singapore Consortium to promote and facilitate the software exports is another major step towards the growth of Indian Information Technology Sector.
Similarly an industrial park, known as Electronic City , was set up in 1991 takes more than a hundred electronic industries including Motorola, Infosys, Siemens, ITI, and Wipro, in an area of around 330 acres.
The Export Promotion Industrial Park , built near International Technology Park , gives an exclusive 288 acres of area for export oriented business. GE has its India Technology Center located at this park and employs hundreds of multi disciplinary technology development activities.
The other promotional activities that brought up India to this position include the IT Corridor project. Conceptualized by Singapore 's Jurong Town Corporation Private Ltd, the IT corridor Project was initiated by the Department of IT and the Bangalore Development Authority in order to develop state of the art facilities for the development of knowledge based industries.

Thought's of some World's IT leaders about India

"Economic growth will force better governance, and better governance will feed more economic growth"

SV, NYC, USA
The people and communities at large feel that they don't have the ability to make a difference

Juzar Singh Sangha, Bedford
India has to take more care of the village population who are still struggling to live properly

John Karondukadavil, India, Living in Poland, Jaslo
India can become a superpower if she concentrates on the technology market niche

Devyani Prabhat, Jersey City, USA
India must counter its skills and wage crisis

Pallavi, Sydney, Australia

Hopefully India will lead the world towards a more humane and tolerant future

Nilesh, Antwerp, Belgium

India needs to take strong and clear cut decisions to emerge as a global player

Nivedita Nadkarni, Madison, USA
India is a country gaining economic ground in the world

Justin, Bristol, UK
Indians now have to develop a sense of national pride

Leila, USA
India will never be a superpower, much less a global power

Jonathan, Boston, USA
India has had a sharp increase in the estimated number of HIV infections

Sezai, Eskisehir, Turkey
India's economic success is built on the sacrifices of previous generations

Shekhar Scindia, Edison, NJ, USA
While India's economic growth is encouraging, its sustainability is doubtful

Sigismond Wilson, Sierra Leonean in Michigan, USA

Conclusion
India is a perfect solution for all those companies, which seek for cheap, yet technically skilled labor who have innovative minds and state of art to work over a project. The ample of facilities provide in a perfect working conditions. For rest, cyber laws are there to monitor and safeguard everyone's interest related to IT sector.
All these reasons contribute for India to be as the most adored destination to many companies. . So we can conclude:

•India poised for an explosive growth in ICT
•India emerging as a global R&D Hub
•From brain drain to brain gain
•Millions of jobs will be created in ICT & other emerging technology areas
•Quality issues will have to be addressed
•Private Sector world class institutions will emerge with global collaborations
•India will reclaim its ancient heritage of the world's most advanced knowledge-based civilization called "Bharat".

India will become Warehouse of IT in the world
.

References
1. Goodman, Seymour E.; Burkhart, Grey E.; Foster, William A.; Mittal, Arun; Press, Laurence I.; and Tan, Zixiang (Alex), The Global Diffusion of the Internet Project, Asian Giants On-Line, Chapter 3 (India) and Chapter 4 (China), The Global Information Technology Assessment Group, Fairfax, VA, November 1998.
2. Press, L., Developing Networks in Less Industrialized Nations, IEEE Computer, vol. 28, no. 6, June 1995, PP 66-71.
3. [http://www.stpn.soft.net]
4. An Indian Perspective on IT & Engineering Programs ,Vijay Bhatkar, International Institute of Information Technology, Pune, India
5. Nasscom
6. Anuranjan Misra " Software outsourcing from India" National Seminar on Strategies in Business Process Outsourcing", IIMS, Bareilly, INDIA, Dec. 08-09 2004.
7. Anuranjan Misra" India - An Emerging IT Super Power" International Seminar on India 25 Years and Hence, IIMS, Bareilly, INDIA, Fev. 08,2006.

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How To Fix A Slow Computer Free

There are many benefits to having a faster computer and for that reason we want to show you how to fix a slow computer free of charge.

We are providing this how to fix a slow computer free from charge as a simple guide detailing things you can do yourself without the help of a hardware expert. There is nothing more frustrating than a slow running computer and you can bet that it will decide to run slow just when you have something that needs to be completed urgently and you are in a rush with no time to spare

The first place to start when thinking about how to fix a slow computer free is with the utilities that are provided with the computer. By exploring the programs file on your computer you will find a systems tools folder containing a number of things that you can run to improve the situation.

When considering how to fix a slow computer free you may want to run a disk clean up program. The system will scan your files before doing this to see what space you will save so you will be able to assess whether it is a worthwhile activity.

The next consideration when thinking about how to fix a slow computer free is whether or not to run the defrag program which is designed to reorganize the data held on the disk drive to improve performance

There are a number of software tools on the market that promise to show how to fix a slow computer free of charge - although there is an initial charge for the purchase of the software tool.

When computers are first purchased from the manufacturer they are optimised to run quickly and efficiently. It is only when we start adding and deleting programmes and files that the machine loses this optimisation and we need to discover how to fix a slow computer free - and quickly.

Often a slow running machine has a corrupt registry and fixing this falls beyond the remit of this how to fix a slow computer free of charge guide. Specialist tools and help may be required to correct this problem. A slow running machine may also be infected by a virus of some kind and for that reason our advice in this how to fix a slow computer free guide, is to always ensure that your anti-virus software is always up to date.

Another common cause of a slow running machine is the running of too many programs at once. These need not necessarily be the programmes you as a user have activated but they will include the programmes that run in the background. No how to fix a slow computer free guide would be complete without an admonition to keep an eye on what resources your computer is using and think about upgrading memory, motherboard and drives to improve performance, if required.

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Advantages and Uses of Video Conferencing

Uses of Video conferencing

Video conferencing can be used in a host of different environments, which is one of the reasons the technology is so popular. General uses for video conferencing include business meetings, educational training or instruction and collaboration among health officials or other representatives. Thus far video conferencing has been used in the following fields:

- Telemedicine

- Telecommunicatio

- Education

- Surveillance

- Security

- Emergency Response

Advantages and Benefits of Video conferencing

Perhaps the biggest advantage or benefit video conferencing has to offer is the ability to meet with people in remote locations without incurring travel expenses or other expenses associated with face to face communication. Business meetings, educational meetings, healthcare conferences and more can all be easily conducted thanks to video conferencing technology. Individuals living in remote areas can also use video conferencing to keep in touch if you will, with the world at large.

More people are easily accessed and contacted using video conferencing. Because of this technology information and knowledge are often disseminated at more rapid rates, and collaboration between people occurs more willingly and freely. Students can take advantage of video conferencing to take classes at distant locations that would normally be unavailable. They can also take classes that will accommodate busy schedules.

Video conferencing can stimulate better brainstorming, knowledge sharing and information gathering. Businesses can use video conferencing to provide presentations to key members of an organization or to solicit new clients in a professional manner, regardless of their location. The possibilities for communication are virtually endless thanks to video conferencing technologies.

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How to Sell Your Product to Costco - 11 Crucial Steps!

Making the decision to do business with one of the countries most successful retailers is not one of those quick brainstorm ideas hatched over coffee and a bagel at your local Starbucks.  I am sure you have lain awake at night dreaming of your product prominently displayed at Costco with thousands of members clamoring around to grab a hold of the last item before they are all gone.  No doubt you have rehearsed your response to the frantic phone call from Costco begging for more product, offering anything to just get one more shipment.  Cool and unbothered you pause before letting them know you will see what you can do, while at the same time, asking for better terms.

Fortunately this has happened and could happen to you.  You may never find yourself invited over to Jim Sinegal's house for holiday dinner, but that doesn't mean you will never be successful selling your products to Costco if you are prepared.

Thousands of companies just like yours have made it into Costco and sold their products successfully for years.  What makes the difference between companies that are in and the ones that are out?  The successful companies had the following in common:

They were prepared:  They did their homework and had a plan.  They knew what they were getting themselves into and had already made the necessary adjustments for success.
They hired a company or individual who had expertise in selling Costco to fill in the gaps in their plan and advise them during the process.
They understood Costco's business model and that Costco would not bend their rules even for them.
They were in the right place, at the right time with the right item.

Will your product be the next big item at Costco?  Only time and preparation will tell.  To get you started I have outlined the first 11 steps which are crucial to preparing for a meeting with Costco.

Product selection:  Determine if a single product or multiple products will be offered.  At times, in order to create the value needed to meeting Costco's standards you may have to bundle products together.  Bundling products can also help with your distribution network as you have created a different and unique item number.
Pricing:  Research your distribution network to determine the lowest sell prices in the market on the products you would like to offer Costco.  Ensure you have a handle on all prices and products being offered for sale.  If you don't you can be sure Costco will.  They will do their research which means you need to as well.  Create a possible pricing structure taking into account prices currently being offered.
Distribution affect:  Determine how selling product to Costco at reduced pricing or added value will affect your current distribution network.  Distributors and dealers can sometimes become difficult if they believe you are undercutting them by offering the same products to Costco.
Packaging:  Determine what type of packaging you will be offering to Costco.  Costco is very specific on their packaging requirements.  Generally the require a single display pallet.  Get quotes from a couple of different companies on the graphics and packaging.
Logistics:  Take a look at your current logistics capacity to determine if you are able to service a large client like Costco.  Knowing your capacity will help you understand what your sell through expectations will be.  Analyze Costco's routing guide to ensure you are including all required aspects when looking at logistics.  Click here for Costco's routing guide

Other costs:  Review and take into account these additional costs. 

1.  Customer service support:  Do you have the phone support required to handle the influx of customers or will you have to hire a company to handle this aspect? 

2.  EDI Costco (Electronic data interchange):  Price out EDI to include in your financials. 

3.  Promotional costs:  Will you want to participate in any promotions?  The various promotions at Costco are where the sales really explode and should be planned for accordingly.  

4.  Shipping:  Costco will require a delivered cost to their depots.  You must cost average this out and include it in your cost structure. 

5.  Returns and defects:  How will you manage the return and defect portion.  This can get expensive and should be carefully evaluated.
Potential sell through quantities:  Based on what divisions of Costco you are going after create some scenarios that show potential quantity sales.  Costco has 3 divisions in the US and an International division:

a. Costco wholesale,

b. Costco.com,

c. Costco Road Show,

d. Costco Canada,

e. Costco.com Canada,

f. Costco Mexico, 

g. Costco UK,

h. Costco Taiwan,

i. Costco Japan,

j. Costco Korea.
PNL:  Create a item PNL using the above information to determine program viability.  You never want to do this after the deal has been made.  Entering into a program and finding out after you are having success that you are losing money will be devastating. 
Costco:  Decide which division you should contact first.  Make initial contact with the buyer and gage interest.  You will probably need help here as getting through to Costco buyers can be very difficult if not impossible.  If enough interest exists set an initial meeting at Costco HQ in Seattle WA.
Pre-Meeting:  Final decision on at least two, no more than three packaging options.  Nail down your options as you will only have approximately 30 minutes or less to pitch your idea to Costco and you want to have time left to discuss next steps.  Make your final decision on cost pricing to include in the presentation.  Create your presentation and print out more copies than you think you will need.  Confirm your meeting one week prior to the date.
Meeting:  In your presentation be thorough, but not over the top.  Keep your pitch smart and to the point.  Be prepared for Costco to have some questions, not just about your product, but about you and your company as well.  Know your competition and your market.  They will test you.  Make sure you nail down next steps and follow up before you leave the meeting.

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