A year ago, requests for production of video online has been limited to about 20 percent. There is now greater acceptance of clients and PR professionals, the use of video has become the norm. E 'state could be difficult to convince consumers to recognize that this is a real opportunity for them, and many are very frightened at the prospect. Take Red Bull because they are a brand that values such as "command and control" of content that can cover and help drive campaigns reflectBrand Values: From Air Race X-Fighters, which are all active memory of the Red Bull production of online video that takes a moment to work-in-time and make sure that ends up as an event of global support.
According to the IT and networking giant Cisco, the set of the video is dominated by the Internet in coming years. In its White Paper Cisco Visual Networking Index, published in June, was expected last year the company until 2014, the video in all its forms, including video and TV applicationsStreaming would exceed 91 percent of the global consumer market. Internet video alone account for 57 percent of Internet consumers traffic.This White Paper sets out a strong challenge for PR professionals. Master Video or lose. make no brand or agency can demonstrate that the amount and extent of losing traffic. And the way in which the consumer is aware of Internet video in transition, due to smart phones, tablets, and Google's most recent TV and Apple TV. These innovations, which allow users to viewInternet via their TV screens are already in the consumer interest to create. A report of the research agency Harris Interactive published in January and Measurement "Buzz", 51 percent of consumers were very or fairly excited about Apple TV, TV and Google had 45 percent of consumers are encouraged. In addition, 54 percent of people who were aware of Apple TV is actively discussed and Google TV were that number to 48 percent. If Apple and Google made the right formula or otherThe platform is created, it is certain that Internet video will soon be infiltrating living in the United Kingdom.
The big watchword for the past seven to ten years, it was viral. Brands wanted a viral video that could be shared by millions of people to produce. But that is slowly disappearing. Now look for a different brand of video, such as product specifications to provide video.
For example, if you buy a new phone you can watch a video that shows the specificAll the features of a iphone4 HDC or the latest smartphone, the more informative and user-friendly than reading a load of information about products or just a 30-second spot.
Content can also help you maximize your sponsorship. Vodafone sponsors the Formula One team McLaren and Lewis Hamilton, and the use of this website, which offer added value. There are many F1 sites and publications, and sports and lifestyle Web sites, and would take the content, because it is fresh and unique.
online video production, and outlines what every PR professional should know.
Do not make an announcement. Video production line need to understand, identify with an average audience when "sold". Over-excitable customers would like to mention a brand in every scene, and a logo at the bottom best to consult with an advertising agency.
Putting the public first not on the client. "Thissounds catchy, but otherwise the risk of creating a fabulous video company that nobody has ever seen run. Produce successful campaigns have considered the relevance, target group hooks and greater usability. We must appreciate the end user.
Know what you want to do with the content. Which requires, for a TV station, is very different from that with the assistance of a blogger. A television station in need of a clean B-roll, broadcast-quality. An online news site is a complete package that includesMusic and voice-overs, while a blogger may have a shorter clips, preferably with a smaller file size.
Quality is important. Possession of a video camera is not necessarily a qualification for the control of branded content. Online video production has also produced, are of high quality and well cared for. You would not send a small, blurry, out-of-focus photograph to accompany a story in pictures, in order to apply the same logic to create video content.
The content must be entertaining and tell a story. You do not haveCountless content of the film - video keep it short and sweet. As long as there is no real reason to watch a person in the film, they will not.
What video is on a PR campaign to add?
- Expand the ', longevity and effectiveness of a campaign.
- Cross-border.
- Get a digest messages to people with little time or inclination to traditional media.
- Potential use common beyond the initial placement.
- Reaching out to journalists employed related to their desks.
- Use consistentEntries in all media.
- Direct engagement with the public.
Online video production is the most powerful on the most influential of the network, so that on board!
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