What is Networking and Why is it Important in Business?

When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your "exposure" is now more than doubled - With the right network, the ultimate in "word of mouth" marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn't for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don't just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying "out of sight, is out of mind," holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events - I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a "surprise" guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a "one-stop" experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don't give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to "check it out." Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here's to your success in building your network.

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Home and Small Office Networking Guide

So what is a network?

A network that supports the networking of many devices and a protocol to ensure that they can communicate with each other more effectively. To understand how best to operate as networks make on each element of the network to be visible as a layer, one above the other. The conceptual model that describes this layered model, as the OSI reference model, the seven layers is unknown. All network professionals use them in their dayTag design and engineering.

For our purposes we can simplify into three levels, namely from bottom to top are:

1 The physical layer - the cable between the machine (usually a 100BaseT uses four pairs), the map in the back of the device (802.3 Ethernet NIC) or wireless network adapter (802.11g, etc.), etc.

2 Datalink, network and transport layer - Responsible for the management of the addressing, routing and packaging of data around theNetwork includes the Internet Protocol (TCP / IP), games and file transfer protocols (eg UDP) and the VPN connectivity from home to office (PPTP or IPSec)

And the 3 ', Presentation Session and Application Layer - file sharing and database access in the office (NetBIOS, Named Pipes, NFS), surfing the Internet (HTTP, DNS), email (MIME, SMTP, POP3) and banking or shopping on the Internet Security (SSL / TLS)

They occur in layers like this helps us to understandwhen you buy software or hardware, layer (s) and when it does, what is to take care of us. It is the connectivity to other Wide Area Network (WAN, ie the Internet) (ie LAN, to access a printer), security or access to my own access network. It 'very useful when diagnosing problems with the network. Network Addressing

A letter to your friend in the next town or a country halfway around the world of fashionPost-system requires an address that will limit the address moves from country to house number, exactly where he lives, and your friend's mailbox, the postman the letter a. Networks include digital work in a similar way, only instead of emails moving digital data packets.

MAC address - Media Access Control address identifies a particular piece of hardware on the physical network and a system with a long series designed for the worldunique. It 'set in the hardware in the place of manufacture. An example of a MAC address is 1A-1D-2F-7A-3C-9C (Layer 2).

IP Address - The IP address to uniquely identify all network interfaces, which usually endpoints on the Internet or your local IP-based network (in an office). Within the local or global (Internet) IP address space must be unique, otherwise the IP routing protocol will not know where to send the packet. An IP addressis a physical MAC address as described above, may be assigned, the assignment is done in the routing tables of routers in the network hardware. An example of an IP address is 192.168.0.1 (Layer 4). The addresses are divided into classes A, B and C each have a larger address space requirements for large organizations. Small offices and internal addresses are almost always Class C 192.168.0.nnn and the network is open to anyone to use on any small home network.

DNS names (andServer) - Domain name server addresses are based only names that refer to points with a level of uniqueness. We all know the Internet domain names such as ours in the resource box. The DNS name in this case is the "'element cryopc a full address. DNS Server to store all host names and IP addresses that reflect them.

Network Security

The home hub / router built in the rule of security features, includingFollowing:

MAC brand - With the MAC address of hardware, such as a list of authorized access to network hardware. It is a good precautionary basis, but unfortunately a hacker can spoof a known specific MAC address and gain access, if you really want. It sounds simple on the opportunists.

WEP and WPA - are the most common form of wireless network encryption and security. Without the WEP or WPA for your wireless network is uselessOutsiders. WEP is now considered rather weak, since the hackers have ways of breaking it is proven to be fast enough even broken and no longer safe. WPA is more secure, because it is more difficult to decipher (which has a much longer passphrase) and once broken leaves only a small window of opportunity for exploitation, since it is a code for each package that is constantly evolving. TLS encryption is used as the lock internet checkout. But the network is onlyalways be used as secure as the password to protect them, so choose a dark one.

VPN, SSL / TLS and IPsec - Most of us do not even know we are with these technologies, but they all operate similarly. They use sophisticated encryption and reliable way to ensure your private information over a public network is not visible sent snoopers. SSL / TLS is used more frequently, and you'll be recognized as a lock in money, or encryption used when entering credit card data if InternetShopping.

NAT - Network Address Translation is not really security at all, but save in a rapid decrease in availability of IPv4 addresses on the Internet, but to protect your private network addresses from the outside the impression of the Internet, only a single address (public address of the router) is access to the Internet from the network. This means ad hoc access to the local network from the outside is much more difficult withoutinternal network device initiating a first connection (and then through a NAT).

Typical of the network equipment segment - a segment which is not really a device, it is a single cable network can be connected to different machines, but sometimes only a single machine. It may be useful as a device just like the cable itself has limits, thinking skills and resource requirements on the network.

Router - associates an addressin a speech to the next in another saved by routing tables and protocols on the device, typically in the memory.

Hub / Switch - Most switching hubs are hubs like any network port on the hub acts as a separate segment of the LAN then be able to use the full bandwidth of the connection and it is not known to all on the same LAN.

Firewall - This can be software or special hardware is based widely regarded as the best. Windows has abuilt-in firewall, and most of the home hub / router, but have also pre-configured and integrated. Firewall rules to determine what you might rent from, and network. They are usually pre-configured connections that we have only internally (to avoid attacks ad hoc) and to be started again in traffic only to certain well-known safe havens, such as those commonly used for Internet, http and ftp. The games can sometimes have problems with firewalls, as they use other ad-hocPorts. You need to create custom rules to deal with this problem.

Wireless Access Point - Wireless networks are more effective in air segments of the network. The access point acts as an access point and also provides network security discussed in the previous paragraph. In a small network, it is often useful to combine multiple network devices into a single physical device. This is why most small office router and a firewall, hubs, and wireless access pointbuilt in. However in a medium sized organisation or large enterprise single devices need to have more reliability, capacity and security and so tend to be dedicated devices to a single purpose. A firewall for example can cost US$100 with a hub and router built-in or for a government departmental web site it could cost US$40,000 as a single appliance.  

Benefits of different types of Network

Cable based networking - 802.3 Ethernet, which typically supports 100Mbit/s (CAT5 cable) or 1Gbit/s (CAT5e cable) speeds and higher if you are reasonably up to date. Most network devices are backward compatible and will fallback to the speed of the slowest device in the network.  Cable is the best for reliability an speed.

Wireless Networking - It is defined by the standard 802.11a, b, g, and n (at Draft 2.0 stage at the time of writing this article). Wireless offers flexibility, roaming, convenience but quality of reception can be very patch in large or complex buildings and this affects connectivity and connection speed. In addition to the standards MIMO (Multiple-Input Multiple-Output) uses multiple antennas to increase signal strength and quality, increasing range and available bandwidth.

Broadband, ADSL and Cable - all use local telephony cable and fibre optic trunks to provide homes and small businesses with relatively high speed Internet access. Each one uses a different technology standard for implementation and you must buy the correct router or modem. Setting up your own home or small office network Based on the information provided above you need to decide what you need. If you are starting with nothing then a good quality 802.11n combination router/hub device is the best solution. They are now more or less preconfigured out of the box and only require connecting to the Internet. Access to mobile devices, laptops and desktops can be provided by the Wi-Fi support or for fixed desktop by network switch port and cable. Don't forget to enable the WPA security with a good mixed alphanumeric and non-alphanumeric passphrase. For extra protection limit access to only device MAC addresses you know.  

Troubleshooting my network

There are a number of low level tools that are very easy to use that help network engineers diagnose problems with your network. It pays dividends to get familiar with them for yourself. To use these tools in Windows run the command line interpreter cmd.exe (type in cmd after Start->Run), then simply type the command in.

ping - using a hostname or address it 'bounces' a network packet off the endpoint. Rather like a submarine using sonar, hence the name 'ping'. It outputs status information to confirm whether it has been able to reach the endpoint or not and how long the roundtrip took.

ipconfig - reports all the network information for all of the network adapters on your PC including wireless, cable, MAC address (physical address), IP address, gateway address (router), subnet (class of address), hostnames, connection state etc.

tracert - reports the route through the network that a data packet will take to reach a host. It can help provide indications of why a connection might be slow or not working by indicating where it gets stuck in the network. Like ping it also reports time taken to travel the route.  

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Absolutely Cisco networking certification?

Cisco Systems, Inc. is the introduction of new network devices, other data management and storage solutions, it is very important for a professional networking to upgrade to meet changes. Employ technically competent staff are always willing to take this opportunity to improve their knowledge and their ability to get polished. Cisco Systems has introduced a series of five certifications on their products as voice, Associate, Professional, Expert, Architect and recentlyseven ways to network, including routing and switching, storage networking, network security, design, service providers, voice and wireless certifications.
Associated Cisco certification is considered a measure that covers the general areas of network technology. In simple terms, is like an associate degree in art. Expert level certification, Cisco is just like obtaining a diploma in part in the natural sciences, while the level of urbanization of the largest involving Cisco experts and specializedAreas of networking.
Network professionals who are highly competent experts, often reaching the level of Cisco certification in a particular network wide. They also receive other employee certifications in various areas of network support.
Cisco Systems Corporation provides these certifications in general, and in some highly specialized areas of networking, but they can also get pre-certification, after a member or any other certification best network performance is past.These specialized Cisco Certification helps connect people to be experts in various aspects of the network. This certification covers topics such as Advanced Routing and Switching for trouble shooter, sales professionals and specialists in solutions.
Cisco certifications that cover topics such as data centers are the most affected network specific certification. There are eight types of specialized support this certification, design and marketing, Application forServices, switched network interfaces and network storage certifications. This expert-level Cisco certification requires a little 'basic certification.
Cisco certification or certification known as IP communication is the other common type of certification of specialized networks. There are technical certifications in the management of telephone network design services, contact center certification, general IP communications and many other certifications. These certifications helpProfessionals to understand the basic requirements for the design of large-scale networking solutions.
The highest type and dreamed of specialist certifications include Cisco VPN Security Specialization in the areas of network firewall to universal security groups to the architectural design certifications. Certified network specialist is also available in local wireless network and channel partners.
All of the above general and specific certifications requiredParticipation in some training and then sit examinations. Such training may continue for 3 weeks for eight weeks, ie they appear in the exams from Cisco Systems. Not to your surprise, but these Cisco certifications bring an appropriate load for your financial budget.
Cisco offers certifications in the network of practical training and then certification is based, as opposed to other certifications of development that easy, because students could be met through online access to manyManuals buffalo to help them successfully passed the course. Cisco certification is a confirmation of all respect of your Cisco technical capabilities and seeks to ensure that only competent and experienced experts to go to market with the validity of the certificates, because only those people are truly an exceptional talent Cisco and also their company be. So, in other words, you really put all your efforts if you get a Cisco certification to become an expert planningProfessional networking. Once you get the Cisco certification, all the pain, discomfort and high taxes to be forgotten, as if it were a necessity of the networking market with its unique ability to Cisco products and services. Their investment in Cisco certifications never repay in the future.

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networking solutions from Cisco expert advice

Nowadays it has become extremely important to maintain a safe and reliable networking environment. Maintaining or configuring a networking environment is not a simple process, as many factors have to be considered. The security threats and various compatibility issues have to be accounted for, and the latest and most innovative services need to be incorporated into the product portfolio. Ranging from seamless mobile access to the latest in Voice over IP, a networking environment accounts for All these features and more. Therefore, there should be no surprise that it came a huge increase in popularity of Cisco consultants in recent years.
And 'generally accepted that, with regard to networking products and services, Cisco is in a dominant position in the market. Cisco is aware that recent advances in the integration of the area of ​​networking and connectivity in all its products and services. There are many companies offering the Cisco ConsultingServices and most of these consultants are familiar with the latest technologies and network products. For both VoIP phones and systems, or security products that offer the best advice of consultants for Cisco customers around the world.
Cisco consultants are highly qualified and have years of practical experience, to match their theoretical knowledge. In recent years, a consulting firm Cisco has grown in popularity as they struggle to bring experts in the networking sectorcloser to end users and customers, which help to solve these problems, the consultants of Cisco, in terms of network configuration, distribution, or repair.
Some people on the organization customer with the consultant to Cisco the appropriate solution to the problem came under discussion. They analyze the environment, potential roadblocks, and then do corrective actions. Cisco advice is always to the needs and requirements of the focusedClient. Both Cisco IP Video Surveillance Services or Cisco Content Networking Services, aims to offer them the best.
Cisco consultants are always readily available. Only a phone call from a customer needs to discuss a particular problem with a Cisco Certified Professional, which ensures that the productivity of customer organization I never compromised at any time during the life cycle of the product. For more information about Cisco Consultants, please visit pronetexpert.com.

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Home Networking Secrets - How to make the easy way

Today's mystery: why department stores love home networks.

Increasingly, we are adding devices to our network at home - an additional PC for children, Xbox or Wii, a media sever-store for all our music and photos. The ability to store music, photos and video in every home PC has never been so easy.

But with all this growth, showed a recent survey conducted by ABI Research, one third of consumers have reported difficulty in establishing and maintaining their home network. 25% of allThe wireless devices in the store back because it is too difficult to install and not a product was defective. This idea is enforced by Best Buy Geek Squad founder Robert Stephens, who confirmed that the complexity of installing a wireless network supported by the fact that rates of return on wireless devices fell almost to zero, when his installers do . In fact there are a lot of great networking products out there, but unfortunately, not always doing a good job ofexplained it very easy to configure.

This is one reason that the great love of home networks business seems so complex and difficult to configure. Its easy to get frustrated. So if you have a wireless router to the store, it is difficult for you to easily let your frustrations with the installation to sell for you.

Another reason to love home networks is the time to build a network. Normally, there is no software to install, you must restart your PC, add securityPassword and others need a restart, and we all know how long this may take. So if you want to have doubled in two PC network, the time required to use a printer, you can add all, double-time and more software is added to any PC and restart it even more.

last reason is maintenance free. Want a new PC or printer, they come to you and spend more time adding the new device. If the network stops working, you know where to start troubleshooting?

The truth is personal and smallbusiness networking is not that difficult if you have any technical skills. installation time and maintenance can be greatly reduced with the right software. E 'with great software that you do not even need the technical expertise to a multi-network device is running.

Every time I go to someone's house, build a network that shows its Magic network. This software is used by Cisco, one of the leading high-technology enterprise networking. Explains how to use this software, itsNetwork may be faster, safer and easier to keep together

Setting

Just install Cisco Network Magic on any PC at home. The Essentials version offers licenses for up to 3 devices. The Pro version can be up to 8 devices. Cisco Network Magic adds a level of simplicity to many of the most common installation problems. These problems have a wireless security and the discovery and addition of any device on the network ifwired or wireless. With Cisco Network Magic, you can immediately connect to all devices connect to the network without the usual problems.

Once the network is up and running, Cisco Network Magic is easy to see what's on intruder on the network using a network card, is a visual representation of all devices connected to your home network, for example. The card also offers additional information on these devices, including IPAddresses, connection status, notification of software updates, as well as easy access to all activities associated with each device. Using the capabilities of the card, you can view and control many aspects of network devices, without individually on each machine does not go back and forth.

File and Printer Sharing

ABI Research has found that over 33% of home network owners say they use their network for file sharing, and a 40% sharePrinters with multiple computers. Cisco Network Magic helps the process a breeze with built-in printer and file sharing tools.

To share files with other computers, simply click on "Sharing a folder and a program to install software as a" wizard "known to you through the steps. If you want to see your computer, such as shared folders on your computer, or any networks may be well advised to do that, like Cisco Network Magic arise. A link on the desktop, making it easieraccess to all your music, photos, videos and other files on network computers. With multiple computers in a family, it becomes very cumbersome and expensive, each with its support of the printer itself. If you want multiple computers, a printer, Network Magic, Cisco has a simple configuration process. The program will be the printer for all computers on the network and automatically install the printer driver on several PCsThem.

Parental Controls

If you're like millions of parents concerned, you worry about the content their children are exposed to the Internet. Perhaps you'd also like to control when your children have access to the Internet. With Internet access controls Cisco Network Magic, you can do all this and more.

Cisco Network Magic provides checks, and help you when, where networked computers access the Internet, yours. You canInternet access at certain times of day so that your children do their homework and surf the Internet or chatting with friends online. All this can be done remotely, to provide a tool for password-enabled, so that the controls remain in place.

Computer & relationships History Network

The reports of Network Magic provides a convenient way to keep track of which sites were visited to keep you connected. The program can be configured on an e-mailLink to show a detailed report every day when the computer was online, the programs that are used (and has been used) were the health of computers, each Web site was visited and used the Internet bandwidth from any computer . Network History shows, which are connected computers and other devices to your network, along with any intruders that may have attempted a connection.

Troubleshooting

One of the most frustrating aspects of running a home networkTroubleshooting if a device is turned off. The computer's operating system offers limited solutions for fixing a problem with the PC, and no help for the pre-game consoles or other devices such as TV with Internet connection. Network Magic offers a variety of solutions for troubleshooting your network connection and share files and printers. If the connection is lost, the network card will clearly show where the break is. Click on "Repair Connection" button on-offthe card, the software guides you through a step-by-step instructions to solve the network connection. The "task-sharing problems will do the same if you have file and printer sharing problems.

If you still have problems after using Network Magic and so its value, that someone comes to help you. So why do I recommend Network Magic to my customers if it means less work and money? Since I prefer my clients Call On Me as a last resort and to knowthat if I work for them I'm not wasting their time and money for activities that can be made simple and easy.

Top 5 Home Network problem areas:

1. Wireless Network Connection 2 Printer Sharing third quarter Troubleshooting New Devices fifth Wireless Network Security

I will add a sixth.

6. Costs. Network Magic reduces this. It 's a good price and is a one-time fee, no annual subscriptions as some software.

Bonus secret: most of the time if your networkbelow, a simple restart will do it all again, just follow these steps.

Stop all the PCs and network devices
Turn on the router
Take the box provided by the cable company or phone company for Internet access available
Wait 5 minutes and then restart / new cable phone booth
Wait five minutes and then restart the router
Wait 5 minutes and start your PC, one by one

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Wireless Networking Software

In the search for wireless network software, you have many options but it is a safe place for you to determine what software is best for your practical needs, while providing you with everything you need for importance. There are many software programs available wireless networks that can be downloaded free of charge and there are others that will cost money. However, if you have any kind of background, computer skills, all of these decisions likelythe cause of a lot of confusion ...

First, wireless networking refers to the ability of computers, usually two or more be able to communicate without the need for any type of pipe or cable. a system which is also known as Wi-Fi, is the most common wireless network access point, the central area, which will be the wireless computer to connect to work with an existing Internet connection. If you've never been in a coffee shop, airport or hotel recently, theChances are that you will find the offer WiFi Internet connection, or their customers.

Now that you know, what a wireless network, you may be wondering what some of the options available to you are? The Cisco Unified Wireless Network owners are a good option for IT companies, because they make possible, offers its users a solution of unified wired and wireless networking, costs, and thispossible to the needs of entrepreneurs in order to address the management, security and control. This secure network will always have access to many of the necessary information, making it easier to work with colleagues and customers. The system is also real-time access to instant messaging and e-mail, which will help you to be able to speed along the decision-making process, while also improving productivity. There are many other functions such as customer access, security measures and aThe spectral analysis, which will continue to eliminate possible sources of interference for wireless networks.

is used in addition to hotels, airports and even hospitals, has also recently become increasingly popular and the Wi-Fi in many different locations are used. For many people, this software is not used only as a business, in fact, many cities and countries have recently looking for opportunities to provide its residents with or without Internet access solution based on low-costthe wireless network system. For example, AERONET has wireless broadband to its customers in Puerto Rico with high-speed Internet connections. Even with their AeroDSL residential wireless service, users are able to access a network, safer and more reliable faster service, safe and compatible with the VPN service offerings. And 24 / 7 technical support, together a web-based e-mail on the Internet is everywhere, with high qualityMotorola devices. E 'useful to keep in mind that wireless networks are generally available almost everywhere you go, to use at any time and for all.

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How to Screw Up Yourself Social Networking in no time flat

Already have one?

* A man who works part time for the Eagles football team has updated its report on the state, saying something to absorb the effects of the Eagles from a commercial they did. The Eagles fired him.

* A woman gets a job offer from Cisco. You tweet "Got a job offer from Cisco. Now he must decide shuttling between a fat salary, compared to a long and hate my job." One of Cisco channel partners see it on Twitter and comments. I have not heardAs it turned out, but I'm pretty sure that the withdrawal from the Cisco job. (And it is likely to be a lot of time looking for another job, as this story was everywhere so it will take a while 'to get from Google).

* A guy who I believe is the owner of a travel agency for the seat of one of its largest customers to a presentation (Ironically, social networking). He tweets a tweet unflattering to the city, where his client isHeadquarters. Local staff to call him and he finally lost count.

I'm sure there are more of these stories, but you get my point. Social Networking can provide credibility, transparency and the door can help you grow your business. You can also lose orders and customers.

So what do these stories have in common? Simple - the person had forgotten social networking audience.

And this is the point of this article. What you do on Social NetworkingPublish.

Well, I know this sounds obvious, but clearly, like most things, is neglected. And it is easy to see why. I mean, half the time (or more) you get a response to things you have on Twitter or Facebook. So it's easy to think that no one is looking.

And once you slip and think that no one is watching, nobody cares, that when you bite. You think you can say what you want, and you're doing. Only to find much dismay, that people really payAttention.

The same thing that makes social networking as a powerful networking tool is the same thing, you can ruin. Remember, your greatest strength is your greatest weakness. And this is true here. The power of social networking can replicate your name out there in a big way, the unfortunate choice of tweets or contributions in a big way and ruin your reputation faster than you can say "tweet tweet or not."

Now I'm not mean you should run the social anxietyNetworking. This is not comment on any of six annoying tweet, post, etc. you are put out. This is a matter of intelligence. The point is never to forget you're in a public space to do and people are careful, though there are days when you wonder where all the love of social networking has gone.

And if you screw up and say something, you should not do? Well, depending on what exactly it was, you may need to do some damage control, and / or simply to get a grip you have put a black markyour reputation and have to do some cleanup. You can go back, would not be easy or fun, but not the end of the world is.

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Introduction To IP Addressing And Networking

NETWORKING BASICS

A network can be defined as the interconnection of autonomous computers linked together to facilitate communication while networking is the simple concept of connected computers.

Networks and networking have grown exponentially over the last 15years; they have evolved at light speed just to keep up with huge increases in basic critical user needs such as sharing data and printers, as well as more advanced demands such as video conferencing.

TYPES OF NETWORKS

LOCAL AREA NETWORK (LAN)

A LAN (Local Area Network) is a group of computers and network devices connected together, usually within the same building. A Local Area Network (LAN) is a high-speed communication system designed to link computers and other data processing devices together within a small geographical area, such as a workgroup, department, or building. Local Area Networks implement shared access technology. This means that all the devices attached to the LAN share a single communications medium, usually a coaxial, twisted pair or fibre optic cable.

METROPOLITAN AREA NETWORK (MAN)

Metropolitan area networks or MANs are large computer networks usually spanning a city or a town. They typically use wireless infrastructure or optical fibre connections to link their sites.

The IEEE 802-2001 standard describes a MAN as being: "A MAN is optimized for a larger geographical area than is a LAN, ranging from several blocks of buildings to entire cities. MANs can also depend on communications channels of moderate to high data rates. A MAN might be owned and operated by a single organization, but it usually will be used by many individuals and organizations. MANs might also be owned and operated as public utilities. They will often provide means for internetworking of local networks. Metropolitan area networks can span up to 50km."

WIDE AREA NETWORK (WAN)

Wide Area Network (WAN) is a computer network that covers a broad area. A WAN in compares to a MAN, is not restricted to a geographical location, although it might be restricted to a geographical locations, it might also be confined within the bounds of a state or country. A WAN connects several LANs, and may be limited to an enterprise (a corporation or organization) or accessible to the public.

The technology is high speed and relatively expensive. The INTERNET is an example of a worldwide public WAN.

NETWORKING DEVICES

ROUTERS

Routers are used to connect networks together and route packets of data from one network to another. Routers, by default break up a broadcast domain, which is the set of all devices on a network segment that hear all broadcasts sent on that segment.

Routers also break up collision domains. This is an Ethernet term used to describe a network scenario where one particular device sends a packet on a network segment, forcing every other device on that segment to pay attention to it. At the same time, a different device tries to transmit, leading to a collision, after which both devices must retransmit one at a time.

Routers run on the layer 3 of the OSI (Open System Interconnection) reference model.

SWITCHES

Switches are used for network segmentation based on the MAC addresses. Switches look at the incoming frame's hardware addresses before deciding to either forward the frame or drop it.

Switches break up collision domains but the hosts on the switch are still members of one big broadcast domain.

HUB

A hub is really a multiple port repeater. A repeater receives a digital signal and re-amplifies or regenerates that signal, and then forwards the digital signal out all active ports without looking at any data. An active hub does the same thing. This means all devices plugged into a hub are in the same collision domain as well as in the same broadcast domain, which means that devices share the same bandwidth. Hubs operate at the physical layer of the OSI model.

IP ADDRESSING

An IP address is a numeric identifier assigned to each machine on an IP network. It designates the specific location of a device on the network. An IP address is a software address and designed to allow host on one network to communicate with a host on a different network regardless of the type of LANs the hosts are participating in.

IP TERMINOLOGIES

Bit: A bit is one digit, either a 1 or a 0.

Byte: A byte is 7 or 8 bits, depending on whether parity is used.

Octet: An octet, made up of 8 bits is just an ordinary 8 bit binary number. In most cases byte and octet are completely interchangeable.

Network address: This is the designation used in routing to send packets to a remote network. For example 10.0.0.0, 172.16.0.0, and 192.168.10.0 are network addresses.

Broadcast address: The address used by applications and hosts to send information to all nodes on a network is called the broadcast address. Examples include 255.255.255.255 which is all networks, all nodes; 172.16.255.255, which is all subnets and hosts on network 172.16.0.0.

HEIRARCHICAL IP ADDRESSING SCHEME

An IP address consists of 32 bits of information (IPV4). IPV6, a new version of IP consists of 128 bits of information. The 32 bits IP is divided into four sections referred to as octet or bytes each containing 1 byte (8bits).

An IP address is depicted using any of these 3 methods.

Dotted decimal, as in 172.16.30.56

Binary, as in 10101100.00010000.00011110.00111000

Hexadecimal, as in AC.10.1E.38

All this examples represent the same IP address. But the most commonly used is the dotted decimal. The Windows Registry stores a machine's IP address in hex.

The 32 bit IP address is a structured or hierarchical address, as opposed to a flat non hierarchical address. Although either type of addressing scheme could have been used, hierarchical addressing was chosen for a good reason. The advantage of this scheme is that it can handle a large number of addresses, namely 4.3 billion (a 32 bit address space with two possible values for each position that is either 1 or 0 gives 237, or 4,294,967,296).

The disadvantage of the flat addressing scheme relates to routing. If every address were unique, all routers on the internet would need to store the address of each and every machine on the internet. This would make efficient routing impossible.

NETWORK ADDRESS RANGE

The network address uniquely identifies each network. Every machine on the same network shares that network address as part of its IP address. In the IP address of 172.16.30.56, 172.16 is the network address.

The node address is assigned to and uniquely identifies each machine on a network. This number can also be referred to as host address. In 172.16.30.56, 30.56 is the node address. Class A network is used when a small number of networks possessing a very large number of nodes are needed. Class C network is used when numerous networks with a small number of node is needed.

CLASS A ADDRESSES

The first bit of the first byte in a class A network address must always be off or 0. This means a class A address must be between 0 and 127, inclusive.

0xxxxxxx.hhhhhhhh.hhhhhhhh.hhhhhhhh

If we turn the other 7 bits all off and then turn them all on, we'll find the class A range of network addresses.

00000000 = 0

01111111 = 127

Class A format is network.node.node.node, so for example in the IP address 49.22.102.70, the 49 is the network address and 22.102.70 is the node address. Every machine on this particular network would have the distinctive network address of 49.

CLASS B ADDRESSES

The first bit of the first byte must always be turned on, but the second bit must always be turned off.

01xxxxxx.xxxxxxxx.hhhhhhhh.hhhhhhhh

If we can turn the first bit on and the second bit off and if the other 6 bits all off and then all on, we'll find the class B range of network addresses.

10000000 = 128

10111111 = 191

Class B format is network.network.node.node, so far in the IP address 132.163.40.57, the 132.163 is the network address and 40.57 is the node address.

CLASS C ADDRESSES

The first and second bit of the first byte must always be turned on, but the third bit can never be on.

110xxxxx.xxxxxxxx.xxxxxxxx.hhhhhhhh

If we turn the first and second bit on and the third bit off and then all other 5 bits all off and all on, we'll find the class C range of network address.

11000000 = 192

11011111 = 223

Class C format is network.network.network.node, for example in the IP address 195.166.231.75, the 195.166.231 is the network address and 75 is the node address.

CLASS D AND CLASS E ADDRESSES

The address between 224 and 255 are reserved for class D and E networks. Class D (224-239) is used for multicast addresses and class E (240-255) for scientific purposes.

PRIVATE IP ADDRESSES

Private IP addresses are those that can be used on a private network, but they're not routable through the internet. This is designed for the purpose of creating a measure of well-needed security, but it also conveniently saves valuable IP address space. If every host on every network had to have real routable IP addresses, we would have run out of IP addresses to hand out years ago.

Class A 10.0.0.0 through 10.255.255.255

Class B 172.16.0.0 through 172.31.255.255

Class C 192.168.0.0 through 192.168.255.255

TROUBLESHOOTING IP ADDRESSING

Here are the troubleshooting steps in resolving a problem on an IP network.

1. Open a DOS window and ping 127.0.0.1. This is the diagnostic or loopback address, and if you get a successful ping, your IP stack is considered to be initialized. If it fails, then you have an IP stack failure and need to reinstall TCP/IP on the host.

2. From the DOS window, ping the IP addresses of the local host. If that's successful, then your Network Interface Card (NIC) card is functioning. If it fails, then there is a problem with the NIC card. This doesn't mean that a cable is plugged into the NIC, only that the IP protocol stack on the host can communicate to the NIC.

3. From the DOS window, ping the default gateway. If the ping works, it means that the NIC is plugged into the network and can communicate on the local network. If it fails, then you have a local physical network problem that could be happening anywhere from the NIC to the gateway.

4. If steps 1 through 3 were successful, try to ping the remote server. If that works then you have IP communication between then local host and the remote server, you also know that the remote physical network is working.

5. If the user still can't communicate with the server after steps 1 through 4 were successful, then there's probably a resolution problem and there is need to check the Domain Name Server (DNS) settings.

NETWORK ADDRESS TRANSLATION

Network Address Translation (NAT) is used mainly to translate private inside addresses on a network to a global outside address. The main idea is to conserve internet global address space, but it also increases network security by hiding internal IP addresses from external networks.

TABLE 3: NAT ADVANTAGES AND DISADVANTAGES

ADVANTAGES

Conserves legally registered addresses.

Reduces address overlap occurrence.

Increases flexibility when connecting to internet.

Eliminates address renumbering as network changes.

Translation introduces switching path delays

DISADVANTAGES

Loss of end-to-end traceability

Certain applications will not function with NAT enabled.

TYPES OF NAT

Static NAT: This type of NAT is designed to allow one-to-one mapping between local and global addresses. Static NAT requires that there is one real internet IP address for every host on your network.

Dynamic NAT: This version gives one the ability to map an unregistered IP address to a registered IP address from out of a pool of registered IP addresses.

Overloading: This is also known as Port Address Translation (PAT). It is the most popular type of NAT configuration. Overloading is a form of dynamic NAT that maps multiple unregistered IP address to a single registered IP address by using different ports. With overloading thousands of users can connect to the internet using only one real global IP address.

NAT TERMINOLOGIES
Local addresses: Name of local hosts before translation.

Global addresses: Name of addresses after translation.

Inside local: Name of inside source address before translation.

Outside local: Name of destination host before translation.

Inside global: Name of inside hosts after translation

Outside global: Name of outside destination host after translation.

LAYER2 SWITCHING

Layer2 switching is the process of using the hardware address of devices on a LAN to segment a network. The term layer2 switching is used because switches operate on the data-link layer which is the second layer of the OSI reference model.

Layer2 switching is considered hardware-based bridging because it uses specialized hardware called an application-specific integrated circuit (ASIC). ASICs can run up to gigabit speeds with very low latency rates.

Switches read each frame as it passes through the network, the layer2 device then puts the source hardware address in a filter table and keeps track of which port the frame was received on. The information (logged in the switch's filter table) is what helps the machine determine the location of a specific sending device. After a filter table is built on the layer2 device, it will only forward frames to the segment where the destination hardware is located. If the destination device is on the same segment as the frame, the layer2 device will block the frame from going to any other segments. If the destination is on a different segment, the frame can only be transmitted to that segment. This is called TRANSPARENT BRIDGING.

When a switch interface receives a frame with a destination hardware address that isn't found in the device filter table, it will forward the frame to all connected segments. If the unknown device that was sent the frame replies to this forwarding action, the switch updates its filter table regarding that device's location.

ADVANTAGES OF LAYER2 SWITCHING

The biggest benefit of LAN switching over hub-centred implementations is that each device on every segment plugged into a switch can transmit silmatenously whereas hubs only allow one device per network segment to communicate at a time.

Switches are faster than routers because they don't take time looking at the Network layer header information. Instead, they look at the frame's hardware address before deciding to either forward the frame or drop it.

Switches create private dedicated collision domains and provide independent bandwidth on each port unlike hubs. The figure below shows five hosts connected to a switch, all running 10Mbps half-duplex to the server. Unlike the hub, each host has 10Mbps dedicated communication to the server.

LIMITATIONS OF LAYER2 SWITCHING

Switched networks break up collision domains but the network is still one large broadcast domain. This does not only limits your network's size and growth potential, but can also reduce its overall performance.

FUNCTIONS OF LAYER2 SWITCHING

There are three distinct functions of layer2 switching, these are

Address learning.

Forward/filter decision

Loop avoidance.

ADDRESS LEARNING

When a switch is first powered on, the MAC forward/filter table is empty. When a device transmits and an interface receives the frame, the switch places the frame source address in the MAC forward/filter table, allowing it to remember which interface the sending device is located on. The switch then has no choice but to flood the network with this frame out of every port except the source port because it has no idea where the destination device is actually located.

If a device answers the flooded frame and sends a frame back, then the switch will take source address from that frame and place that MAC address in its database as well, associating this address with the interface that received the frame. Since the switch now has both of the relevant MAC addresses in its filtering table, the two devices can now make a point to point connection. The switch doesn't need to flood the frame as it did the first time.

If there is no communication to a particular address within a certain amount of time, the switch will flush the entry from the database to keep it as current as possible.

FORWARD/FILTER DECISIONS

When a frame arrives at a switch interface, the destination hardware address is compared to the forward/filter MAC database. If the destination hardware address is known and listed in the database, the frame is sent out only the correct exit interface.

The switch doesn't transmit the frame out any interface except for the destination interface. This preserves bandwidth on the other network segments and is called FRAME FILTERING.

LOOP AVOIDANCE

When two switches are connected together, redundant links between the switches are a good idea because they help prevent complete network failures in the event one link stops working.

Redundant links are extremely helpful but they often cause more problems than they solve, this is because frames can be flooded down all redundant links silmatenously creating network loops.

Switches use a protocol called STP (Spanning Tree Protocol) created by Digital Equipment Corporation (DEC) now Compaq to avoid network loops by shutting down redundant links. With STP running, frames will be forwarded only on the premium STP-picked link.

CONFIGURING THE CISCO 2950 CATALYST SWITCH FAMILY.

The 2950 switch is one of the Cisco Catalyst switch family's high-end model. The 2950 comes in many flavours and run 10Mbps all the way up to 1Gbps switched ports with either twisted-pair or fibre. They can provide basic data, video and voice services.

2950 SWITCH STARTUP

When the 2950 switch is first powered on, it runs through a Power-on-Self-test (POST). At first all port LEDs are green, and if upon completion the post determines that all ports are in good shape, all the LEDs blink and then turn off. But if the POST finds a port that has failed both the system's LED and the port's LEDs turn amber.

However, unlike a router, the switch is actually usable in Fresh-out-of-the-box condition. You can just plug the switch into your network and connect network segment together without any configuration.

To connect to the Cisco switch, use a rolled Ethernet cable to connect a host to a switch console serial communication port. Once you have the correct cable connected from your PC to the Cisco switch, you can start HyperTerminal to create a console connection and configure the device as follows:

1. Open HyperTerminal by clicking on start button and then All programs, then Accessories, then Communication, then click on HyperTerminal. Enter a name for the connection. It is irrelevant what you name it. Then click OK.

2. Choose the communication port either COM1 or COM2, whichever is open on your PC.

3. Now at the port settings. The default values (2400bps and no flow control hardware) will not work, you must set the port settings as shown in the figure below.

Notice that the bit rate is set to 9600 and the flow control is set to none. At this point click OK and press the Enter key, and you should be connected to your Cisco switch console port.

Here's the 2950 switch's initial output:

--- System Configuration Dialog ---

Would you like to enter the initial configuration dialog? [Yes/no]: no

Press RETURN to get started!

00:04:53: %LINK-5-CHANGED: Interface Vlan1, changed state to administratively down

00:04:54: %LINEPROTO-5-UPDOWN: Line protocol on Interface Vlan1, changed state to down
Switch>

THE CONFIGURATION

The switch> prompt is called the user exec mode and it's mostly used to view statistics. You can only view and change configuration of a Cisco switch in privileged exec mode which you get into with the enable command.

Switch>

Switch> enable

Switch#

Switch# disable

Switch>

The global configuration mode can be entered from the privileged mode by using the configure terminal command or config t for short.
Switch# config t
Enter the configuration commands, one per line, End with CNTL/Z.
Switch(config)# hostname zenith
Zenith(config)#

The hostname command is used in naming the switch. The hostname of a switch is only locally significant but it's still helpful to set a hostname on a switch so that you can identify the switch when connecting to it.

SETTING THE ENABLE MODE PASSWORDS AND LINE PASSWORD.

Zenith> enable

Zenith# config t

Enter the configuration commands, one per line, End with CNTL/Z.

Zenith(config)# enable password bank

Zenith(config)# enable secret middle

The enable password bank command sets the enable password as bank and the enable secret middle command sets the enable secret password as middle. The enable secret password is more secure and it supersedes the enable password if it is set. The enable secret password and the enable password cannot be the same on the 2950 switch.

Zenith(config)# line ?

First line number

console Primary terminal line

vty Virtual terminal

Zenith(config)# line vty ?

First line number

Zenith(config)# line vty 0 15

Zenith(config-line)# login

Zenith(config-line)# password alex

Zenith(config-line)# line con 0

Zenith(config-line)# login

Zenith(config-line)# password malouda

Zenith(config-line)# exit

Zenith(config)# exit

Zenith#

The line vty 0 15, login and password alex commands set the telnet password to alex and the line con 0, login, and password malouda commands sets the console password to malouda.

SETTING IP INFORMATION

You don't have to set any IP configuration on the switch to make it work. You can just plug it in. But there are two reasons we set IP address information on the switch.

To manage the switch via Telnet or other management software.

To configure the switch with different VLANs and other network functions.

Zenith(config)# int vlan 1

Zenith(config-if)# ip address 172.16.10.17 255.255.255.0

Zenith(config-if)# no shutdown

Zenith(config-if)# exit

Zenith(config)# ip default-gateway 172.16.10.1

Zenith(config)#

The IP address is set to 172.16.10.17 and the no shutdown command must be applied to enable the interface.

CONFIGURING INTERFACE DESCRIPTIONS

You can administratively set a name for each interface on the switches with the description command.

Zenith(config)# int fastethernet 0/ ?

FastEthernet Interface number.

Zenith(config)# int fastethernet 0/1

Zenith(config-if)# description Sales LAN

Zenith(config-if)# int f0/12

Zenith(config-if)# description Connection to Mail server

Zenith(config-if)# CNTL/Z
Zenith#

You can look at the descriptions at any time with either the show interface command or the show running-config command from the global configuration mode.

ERASING AND SAVING THE SWITCH CONFIGURATION
Zenith# copy running-config startup-config
Zenith# erase startup-config

The first command copies the configuration into the NVRAM (Non-volatile RAM) while the erase startup-config command erases the switch configuration.

Zenith# erase startup-config

Erasing the nvram filesystem will remove all files! Continue? [confirm] [Enter]

[OK]

Erase of nvram: complete

Zenith#

VIRTUAL LAN (VLAN)

A Virtual LAN (VLAN) is a logical grouping of network users and resources connected to administratively defined ports on a switch. When one create VLANs, one creates smaller broadcast domains within a switched internetwork by assigning different ports on the switch to different subnetworks. A VLAN is treated like its own subnet or broadcast domain, which means that frames broadcast onto the network are only switched between ports logically grouped within the same VLAN.
By default, no hosts in a specific VLAN can communicate with any other hosts that are members of another VLAN.
5.1 ADVANTAGES OF VLAN

A group of users needing security can be put into a VLAN so that no user outside the VLAN can communicate with them.

As a logical grouping of users by function, VLANs can be considered independent from their physical or geographical locations.

VLANs can enhance network security.

It can block broadcast storms caused by a faulty NIC (Network Interface Card) card.

VLANs increase the number of broadcast domains while decreasing their sizes.

VLAN MEMBERSHIP

VLANs are usually created by the administrator, who then assigns switch ports to each VLAN. Such a VLAN is called a static VLAN. If the administrator wants to do a little more work up front and assign all the host devices hardware addresses into a database, then the switch can be configured to assign VLANs dynamically whenever a host is plugged into a switch. This is called dynamic VLAN.

STATIC VLANs

Static VLANs are the usual way of creating VLANs, and they're also the most secure. The switch port that you assign a VLAN association to always maintain that association until an administrator manually changes that port assignment.

DYNAMIC VLANs

A dynamic VLAN determines a node's VLAN assignment automatically. Using intelligent management software, you can base assignment on hardware addresses, protocols, or even applications to create dynamic VLANs.

An example is the VLAN Management Policy Server (VMPS) service used to set up a database of MAC addresses that can be used for dynamic addressing of VLANs. A VMPS database maps MAC addresses to VLANs.

FRAME TAGGING

As frames are switched through the network, switches must be able to keep track of all the frames. Frames are handled differently according to the type of link they are traversing. The frame identification method uniquely assigns user defined ID to each frame. This is sometimes referred to as the "VLAN ID".

Each switch that the frame reaches must first identify the VLAN ID from the frame tag, and then it finds out what to do with the frame by looking at the information in the filter table. If the frame reaches a switch that has another trunked link, the frame will be forwarded out the trunk-link port.

Once the frame reaches an exit to an access link matching the frame's VLAN ID, the switch removes the VLAN identifier. This is so the destination device can receive the frame without having to understand their VLAN identification.

There are two different types of links in a switched environment, they are:
Access links: This type of link is only part of one VLAN. Any device attached to an access link is unaware of a VLAN membership; the device just assumes its part of a broadcast domain. Access link devices cannot communicate with devices outside their VLAN unless the packet is routed.
Trunk links: Trunk links can carry multiple VLANs. A trunk link is a 100 or 1000Mbps point to point link between two switches, between a switch and server. These carry the traffic of multiple VLANs from 1 to 1005 at a time. Trunking allows you to make a single port part of multiple VLANS at the same time. It also allows VLANs to span across multiple switches.

VLAN IDENTIFICATION METHODS

There are basically two ways of frame tagging.

Inter-Switch Link (ISL)

IEEE 802.1Q

The main purpose of ISL and 802.1Q frame tagging methods is to provide interswitch VLAN communication.

Inter-switch Link (ISL) Protocol: This is proprietary to Cisco switches, and it is used for fast Ethernet and gigabit Ethernet links only. ISL routing can be used on a switch port, router interfaces and server interface cards to trunk a server.

IEEE 802.1Q: Created by the IEEE as a standard method of frame tagging, it isn't Cisco proprietary so if you're trunking between a Cisco switched link and a different brand of switch; you have to use 802.1Q for the trunk link to work.

VLAN TRUNKING PROTOCOL (VTP)

This protocol was created by Cisco but it is not proprietary. The basic goals of VLAN Trunking protocol (VTP) are to manage all configured VLANs across a switched internetwork and to maintain consistency through the network. VTP allows an administrator to add, delete and rename VLANs on a switch, information that is then propagated to all other switches in the VTP domain.

Before one can get VTP to manage VLANs across the network, one has to create a VTP server. All switches sharing the same VLAN information must be in the same VTP domain.

One can use a VTP domain if there is more than one switch connected in a network, but if all the switches are in only one VLAN, there is no need to use VTP. VTP information is set between switches via trunk port.

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Networking and Winning Entrepreneurial Strategies - Review Your Target Niche to Find Ideal Clients

Do you have trouble getting referrals (or clients)? You may want to deploy some winning entrepreneurial strategies.

Here's the first major strategy: go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts. If you haven't, it's about time to get started.

Here are 5 factors you should consider as you define or re-define your target niche -- and all of them deal with analyzing what types of clients you already serve.

Begin by thinking of your current client list or the clients you serviced this last year. What type of clients do you most enjoy working with? Who are they? What is special about them and why do you enjoy working with them?

The second factor - What types of clients are most profitable for you to service? Not everyone is. Some sectors of your business, and maybe even some specific product lines or service lines tend to be more profitable than others. Aim for those.

The third factor to consider is what types of clients are easiest to service. Which ones are the low maintenance ones? Which ones are in and out really quick? Which ones can you find easily and service easily?

The fourth factor is the type or types of customers you most successful in servicing. Who do you do your best work with? Once again, it could be a product line. It could be a service line. It could be the nature of the client. It could be where they are at when they come to you. What specific problems they have that you can solve.

The fifth factor to consider is what unique skill set, industry experience, or expertise you have that aligns you with your customers. What's your background? For example, my background is small business - I started an employment agency from startup and turned it into a $5 million company - and that helps me figure out who my niche is. I love working with startups. I love working with people who have been in business for five years or less.

So think about your background. What skills do you have? What experience do you have to align you better with your clients? What type of clients would that align you with? And those clients will be your ideal target clients. Focusing on them is another key entrepreneurial strategy. It ensures that you'll enjoy your work -- and will get many more referrals.

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IT & Networking Companies Add Authority

Are you an IT or networking companies will add supervision of installations on your service offerings? You are not alone! We will continue more and more companies that have IT / Networking background, adding this service with existing services to be seen. It makes the most sense in the world, is to ask the customer and then not turn it down, this industry is full it!

They are all ready familiar with the PC-based DVR and NVR's. The wiring can be ordered with BNCInstall connectors to make it an instant plug and play type. If you still can CAT5 with analog cameras with CAT5 balun to convert the video. This allows the customer to upgrade to IP cameras in the future, at no additional cost by linking to bandwidth concerns.

If you are an IT / networking company will be directly in the surveillance industry, do not hesitate, you're not alone. However, when choosing a monitoring vendor to ensure thattechnical know-how and offer telephone support. In a perfect world, they might even have a system engineer and technician will be able to answer all your questions that you are not without support in this area. If you are a company that custom builds there, DVR Surveillance Systems (Commercial Surveillance find applications) they will better understand your business needs and frustrations, and you can as a newcomer to the industry. Since some CCTV installers to not embrace newTechnologies and methods, the IT / networking community will continue to gain market share.

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