Networking and Winning Entrepreneurial Strategies - Review Your Target Niche to Find Ideal Clients

Do you have trouble getting referrals (or clients)? You may want to deploy some winning entrepreneurial strategies.

Here's the first major strategy: go back to the basics. Have you ever properly defined your target niche? If so, maybe you've been watering it down, and it's time to review whom you're targeting with your marketing efforts. If you haven't, it's about time to get started.

Here are 5 factors you should consider as you define or re-define your target niche -- and all of them deal with analyzing what types of clients you already serve.

Begin by thinking of your current client list or the clients you serviced this last year. What type of clients do you most enjoy working with? Who are they? What is special about them and why do you enjoy working with them?

The second factor - What types of clients are most profitable for you to service? Not everyone is. Some sectors of your business, and maybe even some specific product lines or service lines tend to be more profitable than others. Aim for those.

The third factor to consider is what types of clients are easiest to service. Which ones are the low maintenance ones? Which ones are in and out really quick? Which ones can you find easily and service easily?

The fourth factor is the type or types of customers you most successful in servicing. Who do you do your best work with? Once again, it could be a product line. It could be a service line. It could be the nature of the client. It could be where they are at when they come to you. What specific problems they have that you can solve.

The fifth factor to consider is what unique skill set, industry experience, or expertise you have that aligns you with your customers. What's your background? For example, my background is small business - I started an employment agency from startup and turned it into a $5 million company - and that helps me figure out who my niche is. I love working with startups. I love working with people who have been in business for five years or less.

So think about your background. What skills do you have? What experience do you have to align you better with your clients? What type of clients would that align you with? And those clients will be your ideal target clients. Focusing on them is another key entrepreneurial strategy. It ensures that you'll enjoy your work -- and will get many more referrals.

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