Grow Your Business by Firing Your Customers

As entrepreneurs, we are always looking for new customers. We love it when our phone is always ringing with new prospects requests. We usually received with open arms, just about everyone who comes our way. But is this really the best way to grow your business?

The clear and blunt answer is a resounding NO!

Especially if you run a service business, you need to sit up here and eighth. That is because only a finite number of clients that you (and your employees have it,if you have one) can be treated at any given time. That's the way it is when you are traded time for money. There are only so many hours a day.

They are also at the mercy of the famous 80/20 rule.

It is strange but true. Almost inevitably, is that 80% of the clients they serve you with only 20% of your earnings. And conversely, your best customers, usually only 20% of the total customer base, put a whopping 80% of revenue. This applies to all offices. Gobefore, run your numbers and you will see that it is also true for you!

Let us now take a closer look. Among the 80% who offer only a meager 20% of revenue, there is probably the whingers, the penny pinchers, and the bad payers also mean that you are 80% of the frustration in your business. Am I right? What would happen if you decided to fire them? I mean it! What happens when you slowly (or all at once) sent them on their merry way? How would this impact your schedule and yourProductivity?

Would not you like more time to your best customers, the top 20%, your bread and butter service? And here's the kicker. Once the dead-weight people have disappeared, had been replaced almost immediately to the 20% decline in revenue, with much less effort simply by giving your best customers even more of the attention they deserve.

Or do you want more time for strategic planning and working on your business and not only there. You could easily free the required time of onlyElimination of the Worst your customers.

Easier said than done, you say? I know. It feels somehow wrong to client-fire, to say farewell to those who give us money. But if this idea intrigues you even a little, and you want to give him a chance. Or when you desperately need more free time and want to grow your business, here is the simple two-step procedure:

1. On paper, creating an ideal client profile. Really think about this, and be as detailed as possible. Clearly describeTo hold the top 5 qualities of your perfect client would. If you ideas, look at the best clients that you already have and like to work with. Do you want more like them?

Your Ideal Client Profile will be your gold standard. All customers, present and future, must at least come close to have the honor of working with you from now on. Really.

2. Well, first things first, go through your client list and decide who will get the ax. If you no longerqualifies you to your customers? rid of it. Do it slowly, or all at once, depending on what best suits your style. But you should at least trim the bottom 20% see the list of results.

You could tell them, your schedule is overloaded and it on a colleague. Or you could double what you charge and you can make the decision to leave you. Be creative, but to find a way to get rid of them. Do not think about it too long. To take action before you finish it! I promise youare, how small is the "loss" surprised by your short-term profits through the sale of these customers, and what a great impact it will have on your schedule and level of enjoyment in your business. We're talking people freedom.

And of course it goes without saying that all new customers will have on your new standards before you even consider accepting to meet them. You are in the driver's over now. Consciously decide who is qualified to work with you, rather than vice versa. If youhold true to this simple but powerful strategy that you will soon be more money with less effort and more satisfaction than it ever was possible. It's a real rush!

So go ahead and put the 80/20 rule to work for you. Fire some customers now and you see your business grow!

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