Clients or customers? It really is a difference

Some people use the word "client" and "customer" interchangeably or generically. I want you to think a little about these important words because there is a significant difference - can have one, the big influence on your long-term business success.

According to Merriam-Webster:

Client: One that is under the protection of another

Customer: Someone who buys a product or service

Here's the distinction:

In a client / providerRelationship, the buyer is "under the protection" of the seller and is dependent on the ongoing maintenance of the seller.

I think that would be most executives, professionals, and owners of small businesses benefit from the care of "client" relationships. This means:

· Communicate that they are in your custody

·, Proactive look at their interests

· Work constantly to strengthen and deepen relations

You ·Your best service and value on a continuous

· Values and create peace of mind far beyond the value of the transaction

If I'm in your care or under your protection and I know that it is far less likely to me, is a competitor overcrowded and far more likely that I will refer others to your care and protection. If the building is not the relationship you want? If so, think about your attitude and your employees:

You · actively protecting andPay attention to your client's well-being of the value of the purchase?

You · your ongoing support to communicate in their name?

You · they always your best service and value?

· Do your customers feel comfortable in your constant care?

Building ongoing customer relationships means constantly vigilant to you and your staff to insure that the protection Structure / Maintenance / dependency "paradigm with every customer contact, so that they can say"I rely on [fill in your name] for [fill in the products and services you]. Customers do not have much reason to stay, clients do not have reason to stray ... That's the difference.

notebook computer hp