Are You Getting Tons of New Clients From Twitter Or LinkedIn

Although many business owners believe that marketing is mainly talking to a lot of people, and giving your sales pitch . . . they are missing the real point of marketing.  

Find enough people to help and you'll have everything you ever wanted

I think it was Zig Ziglar that said, "If you find enough people to help you will always have whatever you want." Or something like that. That was the point of it anyway.

And a part of that is developing a relationship with those people through your providing that help through providing information, advice . . . just plain giving them a taste of what they want.

People buy from those they know, like and trust, which is basically "building a relationship" with those people so that they know what you have to offer (possibly by giving them a taste, or sharing some advice).If they like what you say or give them, or the results they got from it, and, therefore, they start trusting that anything you might say in the future will be just as good.

It all starts with them getting to know you both from a business perspective, and from a personal relationship perspective. So, how do you do that?

Twitter is a great way of doing that.   

Set up a twitter account, and make sure that any potential prospect is given your Twitter address and encouraged to "follow you" on Twitter.
Update Twitter with "what are you doing now", but make sure that it's something that would ATTRACT the ATTENTION of your prospective audience. Show what you are doing, and even pass along testimonials, and announcements of "what just happened with a client." Brag on the progress of that client, share it with everyone following you. They will want some of the same results. By bragging about the client's progress YOU aren't bragging about you, but you are just SHARING what that client accomplished (with your help of course).
Connect Twitter with other websites. For instance, when I write an article on Ezine Articles I have it linked to Twitter so that every article gets shared with those that "follow" me on Twitter. More of my articles get read, almost 10 times as much for that very reason.

Use LinkedIn--

Set up your profile on LinkedIn, but make it about the results your clients get, not about you. Marketing is always about what the RESULTS that a client gets, not about you, your products, or your services. Make that switch and watch your results go through the roof. Just imagine that your profile is RIGHT AT THE TOP OF THE PAGE, the first thing anyone sees. Make it an exciting RESULTS you provide headline so that people WILL WANT to contact you to find out more.
Be active on LinkedIn -- Look for questions asked by others that you can answer. Make sure that you answer those questions with a MEASURABLE RESULTS typeof answer, and you will be given an "expert" award by the person who asked the question. Get enough of those and people will notice you and want to talk wth you. Ask your own questions -- but make them something like, "Is anyone getting even 10 new clients a month? I'd like to hear how others are getting new clients, share with us." Or "Who would like to join a Mastermind group of CEOs." I got clients from both of those.
Use LinkedIn to lookup your IDEAL client. Call them. Say you found them on LinkedIn and wanted to know how LinkedIn has worked for them, and what they'd like to see happen with their business (or life if you are a life coach), and just suggest, "Let's set down over coffee and figure out how we can make that happen." I get as many appointments a week as I want or can handle when I do that.
Be innovative with LinkedIn -- How could you create a group from Mastermind to all get together to work on a specific problem. Just figure that "the more you give away the more that will come back." As Zig Ziglar said, "find enough people to help and you'll have everything you ever wanted." So, use LinkedIn to get those people together.

I've used LinkedIn to get clients for my clients, about 15 new clients a week for one of them, just by calling.

I once created a "Top CEO's of the Top Businesses in Kansas City" networking group using LinkedIn. I just identified the biggest businesses in Kansas City, found names of the CEOs and upper level executives in those organizations in the LinkedIn database, and simply called them. I told them that they were invoted to the "Top CEOS of the Top Businesses" networking group and wondered if they'd be interested in going to lunch with . . . and named a few of the other CEOs I had identified.

We met every week for lunch. Every week there were 3-4 regulars, and about 3-4 new ones that attended. If anyone walked into that restaurant and saw who was setting there they would be SHOCKED. Actually, I was somewhat shocked to realize who I was reaching and rarely got turned down.  

These were companies ranging in the Billions, and I'd occasionally reach into companies of 100's of millions to sprinkle them in, while enticing them to surround themselves with those bigger CEOs.  

Try it. You'll be surprised.  

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