Use Your Answering Machine to Get You More Clients

Another effective marketing tool is your answering machine.

Most gift basket business owner use it to entertain callers.

Some messages people usually use to entertain are:

"This is the Bobby's residence. Sorry we are not at home right now. Please leave a message after the tone"
"You have just reach 058 434 43433. I'm not available at the moment....."

This is not a professional way of doing business and it would not help you get more customers. You should record what you do and the service you provide. It must be used as another way to position yourself as an expert.

Market yourself with your voice

You are going to have a marketing message on your answer machine. Clients that call you are interesting in you business so they would be interested in listen to a message that interest them if you not available.

Answering Machine Script

So, instead of saying, "This is the Bobby's residence. Sorry we are not at home right now. Please leave a message after the tone". Why not say "Hello, Thank you for calling to discuss how to improve your business and get more clients. It's Anne Williams, Your Local Gift Basket Producers."

"I'm quite busy at the moment but your call is extremely important to me. So at the tone, please leave your name, telephone number and a detailed message slowly and clearly and I'll guarantee getting back to you."

"All my gift baskets are designed to improve your business and bring you more clients. You can also go to my website to immediately download a report titled '10 Way to attract more clients to your business' from giftbasketproducer.com"

"Thanks for calling Your Local Gift Basket Producers and I look forward to speaking with you later."

The email has a CALL TO ACTION in it; to leave a message and visit your website. So whatever you call to action may be; to sign up for your newsletter, to visit your website, call for a free consultation, or email you to set up an appointment.

Try and use your answer machine in a productive way. It can be used as a way to get and retain new clients. Remember to keep it relatively short or clients will not want to call back.

© 2006 Joyce Oladipo

Epson hpcolorprinter Dell Ink