30 Second Introduction - Make Your Outstanding
I was recently a networking event, where everyone has an opportunity to give their "30-second introduction," as it has in common at such events! It was a misfortune for a participant who has the last word and was the fourth financial planner at the event.
This is a challenge for those of you in highly competitive businesses, especially those who usually carried out at networking events are to be seen - Insurance agents, banks and so on. At the event, I attended the third and speakersfourth very sound, very similar to those that went before. In other words we have learned to label their work (Financial Planner), where its Office was based on how long they have been in business, and big plans for what they had, and excellence in customer service.
How do you stand from the crowd in such a case? Consider the following tips for differentiation from the competition.
1. Consider the ideal choice - theThey love with the work. Be as specific as possible and define it as hard as you can. This is the first few words of your introduction. For example:
"I help small business owners with 5-10 employees ......"
2. How do you help them? "You, too, to be exact. Ideally, what problems you have solved for them. Think in terms of issues they deal with and how they have it. Finding a good job, this is your clients themselves - ask themhow to help them, how they felt when you set and how they feel now. For example:
"I help small business owners with 5-10 employees to manage their conflict settlement issues and are concerned that they have made a mistake every time they submit a return"
3. Elaborate, if you age, but to focus on YOU - perhaps the biggest mistake tried to "tell" your prospect is too much information in an effort to demonstrate your expertise. Are you looking for your interestthis stage, not even close to an agreement. If you have time, you can tell a story about a client you helped. Tell the story in 10 seconds or less!
4. Stop talking! - If you have said what you came to say, speak. You have said enough for your prospects ask you directly for more information in one on one interaction, or for prospects to identify themselves to you later in the session.
The principal means of standing is itself from your competitors to yourIntroduction about them and not you. The people are primarily concerned about themselves, and if you have a job often, they will hear the familiar with the general message and tend to filter it is. Figuring out what issues they deal with your message will resonate.
Summary:
Identify who the message and what problem you solve for them
You agree to use emotion words (fear, anxiety, frustration), with which the subjects work
Turn on your core competencies in language, which they had previously not heard - what is with your customer service makes it tall?
Ask your current customers is a great place to start
It is not about them and how to
Danos tu comentario
Post a Comment