Customer relationships are crucial to your business success

MISS THE FALL

Do you have it on the news? Large companies 100 years ago
goes "belly-up without warning. Was it a surprise? Probably
not, but it was good coverage in the media. It happens all the time.

Was it a problem? Normally it is the poor management of the "troops"
Issues and customer relations. Maybe not. Was it the price of
Goods? Doubtful. Mostly it is a "people" thing.

Maybe more. Obsolete locations? Poor inventory control?
Bad management? All of the above? Who knows!

Regardless of the point is that each company is large or small,
questioned in order to survive and thrive in today's business climate.
We have all witnessed the end of the big companies and the
"small" man who runs out of resources.

It's a tough but rewarding experience of being an entrepreneur
for those who make it up to a certain degree of success.

Key to success - "people" skills ...

Small businessOwner / operators recognize the importance of
Relationships with their clients / customers. You need to exceed
customers' expectations to be # 1 on the market.

Often overlooked is the employees within the company. Each
SMART business treats its employees as the main LINK
(Link) to its outside customers. Very important!

Go home and "kick" of the cat (just kidding!) But do not expect to
away with the bad treatment and use yourEmployees. Good and
loyal employees deserve first-class (children and softer) bosses.

BUSINESS LINKS

Reach your potential customers. Touch your customers. Communicate
and keep in touch. Fax it! Click the e-mail! Use snail mail. Fed-UPS
and all the others remain visible to your market.

Put yourself in the customer / client's shoes. What does he / she wants
from you? NOTHING! except .... what we do for them. Most
Buyers have little or no concern about YOUR incomeor future.

UNLESS, they believe that you from getting too much of their business.

They do not believe it? I did not say they were heartless! Life
Just do not revolve around our own WIIFM (what's in it for me!)

Your own habits

Lean on the other foot. Who you buy from? Why? Your customer
his / her decisions the same way. EMOTIONAL!

You've got to educate the buyer. Do not think they know how much
how about your product. Each product hasCharacteristics, but the
Worry if it is the BENEFIT that matters.

Remember the drill? It is the hole that makes the difference. None
Buy from us anything if we believe that it solved our problem.
Will it make me richer? Healthier? Ask for a better relationship?

CONCLUSION

Think outside the box. Communicators are the winners. Those who
clearly express benefits. If you listen for the purchase
Signals. Those who remain in the purchaser. InPerson on whom
Telephone, via the PC, and from the fax.

Each "sharp" man of business, large or small company that knows that
"Supervision" of the people inside (and outside) the focus is # 1
Nothing is more important to our future success and growth of enterprises.

Lesson Learned: Success comes to those who understand priorities.
Those who treat people kindly. Communicate the WIIFM. Servant / leader
Role fits into a good leader. Get connected. Use every tool in your
Arsenal. To educate. Sell benefits.

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