Must-Do Marketing for beauticians and masseurs Only

If you are a solo beautician, hairdresser or masseur - it alone has its advantages and challenges. Without a store, you may feel that you are at a disadvantage in marketing for salons and spas. Little do you know that most of these spas and retailers to pay a pretty penny for the retail space, I think you're a smart cookie --- because very little overhead and no employees. Like most things in life, the grass is always greener on the other side.How to take to build your own studio, there are must-do marketing campaigns to bring new customers.

1. Get a marketing plan. Me is an avid fan of friends as you can remember the first season episode, Phoebe complained as "Get a plan, I do not even have a plow." And although it may seem overwhelming to create one, actually makes life easier when you have one. The beauty of a marketing plan is that you know what you spend to do (or not) forMarketing month after month. If you do not know where to start, drop me a note or call me. With a few phone calls and e-mail, I will, your goals, budget, knowing that the background and help you craft a plan that will take control.

2. Creation of a client. This may be paper or using a database client on your computer. The goal is to remember, to reach the customers you've seen so far. Some opportunities to do this:

* Two days after 'treatment to see if they have questions. Find out how they feel on their skin (any flare ups?), Your neck / back / etc said that they massage before or if you have questions about their new section designation.

* Date of birth. You may be the only person, just send a postcard!

* If you do not see it in six weeks - or what would you recommend for the next service interval.

* Three weeks after buying a product - they need more?

* ClientAnniversary thank you - there has been a year of each customer, they send a little 'thank you. handwritten cards are so special in these days, but e-greeting cards are effective as ever, the number that you appreciate their loyalty.

You can see that the monitoring activities of the customer and the creation of a system, things that you remember this essential.

3. Reward for referrals. No cost to revise my suggestions and links to create a system that works for you.Build your business through word of mouth marketing is the most convenient way to ... not afraid to be generous to customers it refers. A $ 25 Starbucks card for a client system can save you a newspaper announcement of new $ 800 that has the same number of customers (you only have one ....) No need for fancy points ... Business cards (yes you need 'em), it will. Give your customers the tools, their possible appointment and list your cards: "I build my business byreferences to help and look forward to your friends or relatives. "

4. Use the Internet. With a website is, in my humble opinion, absolutely essential for any business. Use low-cost hosted solutions such as web hosting or Inspirational SpaBoom - society to understand and inexpensive and easy to use solutions. On your site, you need to collect e-mail and allow immediate purchase gift certificates. Online sales is a great advantage, but not all, because itthen ship out products very quickly after receiving orders online. If you do all day in a treatment room, this could be a delay ... Just be careful to correctly set customer expectations.

While there may be some other marketing activities do you recommend a professional logo, or print a brochure is something that you do not need to waste money. Avoid advertising and direct mail. The cost will certainly exceed the benefits received as one desirePractitioners.

Make sure you keep track marketing penny well. It 'important to be aware of how (and where) you spend your marketing dollars in order to decide whether to continue or not.

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