Get more customers by prospects Voyeurs

Have you ever been to why reality TV is so pervasive? "I recently read that there are now more than 30% think the Prime Time TV. Everywhere you turn, there is a new series takes you (in the lives of some good , some strange, some really sad) of celebrities and ordinary people alike. I personally do not believe it, because it provides is extraordinary television. Instead, I think it fulfills our basic human need for voyeurism.

Considerit.

Whether we admit it or not, we as human beings things like gossip, love, soap operas, listening, sharing secrets, peeping, and Entertainment Tonight (also all about the E! Cable network). And let us not forget, People Magazine, yes, I read it religiously every week. Why are we obsessed with this as a culture? It is the human interest. It is about the lives of other people, the difficulties of the quirky little details, the strange ways of being. SometimesWe look to see how the lives of others are DIFFERENT. Perhaps we are striving, as they are, or perhaps we are them ridiculous. Sometimes we are only looking at how similar their lives. ( "Hey, go to celebrities shopping?")

For some reason, we remain glued to the smallest details of peoples lives. It is something you should think about implementing attract customers. Do not laugh, I'm serious. You can use these deep "human interest" we must allhave to your advantage.

How? As people in the small details of their lives. By your network of potential customers, strategic alliances, and current customers better know your life, your family or your adventure, you are essentially creating three things:

Curiosity
a deep loyalty
brand

Each vendor would do everything possible to bound a legion of people curious, loyal, and a brand.

Her life is almost like aTV series, where people tune into your marketing materials to see what happens next. This is especially important in a marketing world where consumers with advertisements that are bombarded on every corner, and e-mail "open rates" are in the range 30-40% at best.

To be honest, it takes some getting used to.

At first my husband was a bit hesitant about me with pictures of our family in my e-zine articles and on my website. Believe it or not, we are actuallypretty private people, although I think you do not know. The thing is, when I began to let the people in the everyday events in my life, the turnover went to mine, there were fewer cancellations for the newsletter (in fact, it was dramatically) and called even more chances with me Enter my private or work programs. (By the way, he is now "OK" to the whole thing and actually encourages it. I guess that was in the pudding.))

Their task

Startthink about how you can take more of you in your brand to your marketing and your actual work with clients. It does not matter what you sell: consulting, financial services, cosmetic dentistry or magic tricks. If people do not know what results they expect from working with you to make human interest so it's all about too inquisitive, loyal and want more from your brand, look forward to receiving your materials and buy everything you offer everything to clear.And that, my friend, is officially a Client Attraction machine!

© 2006 Client Attraction, LLC. All rights reserved.

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