Friday,Jun25,

PLM Perspective - If the glove does not fit must fulfill

For some reason, Johnny Cochran rhyming in my mind as I read the story of a great book called 'Switch: How to change things when you drive "by Chip and Dan Heath. In the story of a man named Joe Stegner has ways of his company , a major producer that are losing large sums of money for the fight to convince. Sounds familiar? In this particular case, he leads his company to waste billions of dollars to acquire by inefficient processes. An important change in processmust be to eliminate this waste, and needs a convincing example, go to his house point. He reached for a single item that was her point; gloves. After investigating the matter, found that the factories were in his company to buy 424 different kinds of gloves. In addition, the gloves were purchased from various suppliers and cost could be $ 5 to $ 17 for a plant in another area. When it's time for his meeting with the executives in his company, has built up a tablehigh paid all 424 types of gloves, and the price for each pair. Called this show the "glove-sanctuary. The leaders were stunned. You could go around the table and see several pairs of gloves, that were substantially similar, were still cost the company $ 10 or $ 15 dollars more. The exhibition has been so effective, it ended up on the road so that everyone can see how much money the company had just wasted with gloves. At the end of the demonstration had the desired effect. Itillustrates the extent that the company is wasting money unnecessarily addressed by a flawed process and pushes society to this problem. Each game ended with the exception of the glove seller.

The similarities with the type of debate we are facilitating change management in Product Lifecycle Management and Engineering Collaboration surprising. Most of the time, we will present data on spreadsheets and PowerPoint, and our audience nodded his head in agreement or just noddingout period. We go through a detailed financial management of the need to convince their changes and these presentations are often ignored. The question is how do we recognize as agents of change and communicate effectively the impact of PLM organizations in product management?

The challenge is that the value of PLM is not as obvious as in other areas. PLM leads to side effects that create value. PLM does not develop products faster. It allows the optimization processand re-use change and reduce the end stage and bring in the manufacturing process before, etc. All these things ultimately allow the company to develop more products in less time, but what and how much shorter it really depends on how efficient were in first place and complexity of products. The result was that PLM ROI presentations are very abstract and very dry. Some management team and just get intuitively know that makesSense arches over a single source of truth, with all the physical data as a record of product. They understood that the electronic processes can be controlled and optimized for maximum efficiency. You understand that all this information can be stored in a database, real-time reports that enable them to identify bottlenecks in the process and maximize energy efficiency. Investigations of Aberdeen, to take CIM data and others, that "best in class" companies use PLM for profit.Aberdeen study "profitable product development for SMEs," says: "The Best in Class SMEs are the objectives of product and drive profitability of the product from 49% to 74% more frequently than average companies and up to 14 times more frequent laggards. "This is pretty convincing stuff, but as you will in a way that resonates with a particular company?

Joe Fowler has recently published a blog on Linkedin, I think it offers some valuable perspective on the value of PLM.In his article titled "critical success factors for an enterprise PLM solution," writes "Remember PLM is more than ERP. You have to commit. PLM is your intellectual property, what is your property ERP physical self. Wonder to challenge each of you and that one is more worthy of a society. "Joe is able to speak authoritatively on the value of PLM. He was one of the main resource on one of the biggest initiatives in the history of the PLM industry to Lockheed Martinand has a good part of his career in the implementation of PLM solutions for the industry involved spent. So I think we can say that something that society should PLM product development was on top of their list. But there is considerable resistance in many companies and avoid the high price of PLM business.

To understand the reasons, companies and their leadership team, you should resist change, PLM, you must understand the psychology. Many of yourPsychologists are aware that the theory that the brain has two stand alone systems, an emotional side and a rational side. The book "Switch" Dubs both sides of the "Trip Planner" and "one who does." To trigger action to address the emotional system rather than rational needs. The emotional system in our brain is more powerful and often sabotaged, if our rational side knows better. Think about things like diet or exercise, we know where we should eat right and exercise regularly.Process improvement is no different. Most executives know they must do, but act to inertia and fear of the unknown, or even help maintain procrastination. PowerPoint slides and tables are not the emotional side appeals and motivate someone to act. You must change a convincing way to make something that people on an emotional level as an illustration. Among a list of companies that compete directly for the company and show howhave implemented, PLM and put your company behind would surely trigger some emotions. Stacking saving money with Monopoly money might might be a bit 'unusual but effective ROI as a table. I will resist the hackneyed "phrase" thinking outside the box but if you are keen to improve the ability to effectively develop the products you need to tap into that emotion and use it to motivate others.

In summary PLM is a complex but significantvalue proposition for companies. Although it may be difficult to quantify and communicate the value of your greatest enemy is human nature and the reluctance to change. You must be aware of psychological factors play a role when it supports a deviation from the norm and find ways to respond to the emotional side of people to successfully renew the status quo. It 'really does not matter whether PLM or other process improvement important. People resisted, and managers are reluctantultimately the decision will be made based on emotions. Are you with many other improvements in process and capital expenditures in competition is so critical that the elements of PLM, the "who does" not be identified as the cause of the designers. Remember, the glove, he worked for Johnny Cochran, and can work for you.

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