The reason why you did not buy a technology
"... We are pleased with the improvement of your business talk, to find evidence in the technology value, is actually on you!"
I just read Joel Bruckstein 2009 software and technology survey on the website of Financial Planning (see article). It's a great article, and Joel has a lot of analysis to help us understand what are all the people and the technologies not in use. Read this article raised a question in my head ... Why do not people buy a certain technology? As an efficiencyProvider, I have some ideas why. Whether you're an engineer like me, an IT professional or simply a purchaser of a new technology, it is reasonable to expect that people save time and money he wanted to do one more reason for those who use them. But it is not. Why is it so? Here are the main reasons why I find that apply to each of us, myself included: ignorance, Return on Investment (ROI) and lack of value created.
Ignorance
Let's face it: if there is aThe problem is much easier than trying to resolve to ignore it. Imagine stopping in the middle of a process whenever there is an inefficiency, lack of integration, lack of function, etc., to find a better solution. Would never have time. If you are employed and only attempt, a task to the end, I want to do is to stop completely and find a better way. We are therefore better solutions, better service or better within our own ignorant existing solutions.One of the best ways to solve this problem is to do what Joel and includes a program of technology together.
A good technology plan should be an overview of your operations and processes, identifying the principle
Existing technologies, serving every step of the process and working in your team every step of the process. With list in hand, to identify the stages of the process, or where you have a technical solution to all your current solution, or obsoleteinadequate. require knowledge of the process steps, your attention is to make it easier for you to better plan for technology adapts the process stream. The final phase of a plan to build the basic technology is the search for possible solutions and build a budget.
Assessing the ROI
And 'this big mistake, when it comes to purchasing technology is known as Return on Investment (ROI). Every seller wants to believe that if they can really show a great ROI that you receive yourCheckbook. Does not work like that. You know intuitively that a return on investment, depending on the actual use of the solution change, without the ongoing costs of the new solution, and if you and your users to actually adopt the solution.
The best way to judge whether a solution will give a return on investment is whether you can live without a solution altogether. You can of course costs - spending $ 5,000 to save $ 500 must consider not do muchSense. Conversely, if the solution is to increase your revenue by $ 10,000, while saving $ 500 $ 5,000 Divergence be useful. If you can not live without trying the solution, then ROI number is unknown, because the solution will be worth it if your budget offers up-front costs. If you can live without the solution then you must decide whether the new technology will help to grow, you can increase sales, improve your image, or other intangible benefits that can not be included in aROI analysis.
Value - perceived or realized?
There are two ways to avoid being sold the product: the perceived value or the realization of their value. The perception of value during the sales process and research format. Ask others how to use the product, read the most popular solutions, and hearing the anecdotal success stories all contribute to the perception of the value of solution. Then you buy and hope it lives up to the value you receive. The other way is to recognizeIt is worth buying before you. Realized value is usually during a free trial if the solution is to see in action and get results for themselves. For example, with our final product, Quik! Forms Library, you can try the software fully functional for 14 days free and to generate in the early minutes of modules to realize the value of the solution and whether the solution for you or not.
One reason why you have not purchased or use of a technology is due to a lack ofValue, whether perceived or realized. To improve your business with technology needed to overcome the obstacle of determining the value in a specific solution. Obviously the person or website will tell you that you have to look to technology to deliver a better job worth doing, but we are talking about improving your company so that the burden of proof to find the value of technology, is actually on You! Enjoy the free trial version and really the solution. Talk with other readers. Read testimonials and case studies. Find theValue and see what Joel is talking about when he says, "What are you waiting for?".
What was the latest technology you did not purchase?
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