Bad SEO clients and How to Manage Them

Through my experience of working with scores of SEO clients, I have ran into a lot of good clients. These clients have a decent website, have a little knowledge of what SEO is and how long it takes, are helpful in discussing keyword and content strategies, and are generally patient. I have run into a lot of bad SEO clients as well. These clients have small timetables, think they know everything about SEO, know nothing about SEO, or generally just have the wrong priorities.

I have decided to create some very general customer profiles and how I like it deal with them.
The "I know everything about SEO" SEO client.

This customer feels that everything they need to know about SEO, they are very wary of what, if anything other than knowing what you know to make to be true. I thought that clients was the most important high PageRank inbound links, in which she did not care about their content. I have had clientsthat only cared about META optimization, and cared very little about link building, keyword stuffing, or adding new content.
How to Manage Them

* Don't hurt their ego. They feel like they know just as much as you do about SEO. We want to keep them feeling good about themselves.
* Explain to them that SEO is a full package of different elements.

The "What am I paying you for?" SEO Client

This client knows that SEO as a "concept" is important, however they know nothing about what is. They have little concern about keyword research, timetables, or generally staying in contact with you. If they do call, they will ask you why they "cannot find themselves in Google." For example, I had a client a year ago who was paying for the lowest package selling different kinds of coffee. He wanted to be ranked on the first page for the keyword "coffee." These clients have no idea what keywords you are targeting. They will also have no idea how long SEO takes.
How to Manage Them

* Explain what SEO is and what it generally entails.
* Make sure you both know what targeted keywords are expected.
* Explain that SEO is a long term process and they need to be patient.
* Give them things they can do to help (write content, write blog posts).
* Show examples of good rankings you have for clients.

The "How long will it take to be #1? SEO Client

This client wants you to tell them exactly when they should see themselves ranked on top. Unless you are Google, this isn't possible. All you can do is perform SEO to your ability and search engines take care of the rest.
How to Manage Them

* Never guarantee rankings. If they demand a time frame, give yourself a generous window of when you expect to see decent results.
* Discuss realistic ranking goals. Some keyword phrases cannot be broken into without a huge budget and lots of time.
* Point to past clients and the time saw their website success.
* You are the customer is classified everything you can do to get them to Insure.

The "Why has my PageRank should not be increased" SEO client

This bothers me completely, not only because I get so often, but because it shows a great lack of understanding about what is important. PageRank really has very little to do with the actual rankings, but it is a good indicator that you are in the right direction with your website. PageRank also updatesjust 2-3 times a year. If you study some of the most popular key phrases and check the PageRank of the top ten sites, you will usually notice a large spread from PR 0 to PR 7. That should show you that it is more important to optimize for keywords at not for PageRank.

How to Manage Them

* Explain that Good Rankings trump PageRank every time.
* Explain exactly what PageRank is and what it indicates.
* Show clients with awesome rankings and lower PageRank.

Hopefully this is a better SEO's dealings with its clients to help, and also inform SEO clients enter your SEO's take a break.

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