Come Back to Basics: Creating a logo from start to finish

As my career in graphic, almost 17 years, I would first design a new logo design to include a pad of paper and a pencil and the basic ideas first immersion approach any real concept creation. Computers and software design, as more and more a part of the design process I tended to find myself heading to the computer once all my ideas. Reforms have moved only in a lot of time staring at an empty result> Computer screen. As my business expanded and became a valuable commodity than when I started the day and head to my first projects was coming back with my pen and paper before sitting at the computer. This not only gave me more free time, but helped me to increase the profitability of my work. The following is an overview of the design process involved, if I can create a logo for a client. I hope that will help inspire some of you, pencil in hand, withbefore sitting at the computer.

Core Practice Partners is a leading international experts in the field of lab management for companies that do not work is a traditional program of 9-5. Your customers as industry leaders such as Kraft, BMW, and General Electric included. Their approach to creating solutions for their clients is unique and his desire was to create a logo that was both professional and creative.
They approached my company with some of his ideas, butwere very unsure if I really wanted to look could be achieved. I first discuss the creation of a conference call with its president, John Frehse, the goals he had for the logo and how it will be perceived by clients who wanted to serve. After our first conversation, I sat at the drawing board for some rough ideas for the logo. This is the normal approach that I take in the design of each logo. Allows the creation of many concepts in a short period anddramatically reduces the time spent doing the first idea presented to the customer.

Once I had 6-8 rough ideas conceived I then scanned in the drawings and used them as models for creating computer-generated concepts. I usually in the background and insert text and graphics over the edge. Once the soil was removed I then outline the background and add put the finishing touch.

The initialPresentation of clients wherever contained four concepts that I felt worked better achieved with the impression they were looking for. These initial ideas were presented in black and white. I discovered that the first customers to lose interest in a concept, if the colors are not their taste. More than once I have seen, rejected the ideas on the basis of color design will be used, without any regard for the customer is presented to the general.

Once a concept has beenSelected by the customer, the design was revised, if necessary, and then rendered in color, and the client for approval to the new. There are usually 6-8 color rendering for the client to choose in this case was in eighth position Most of these colors marked by the same palette (warm, cold, etc.) and is perhaps one or two ideas that Could be "as" outside the box. And 'this additional color options, the direction is to the customerThe preferred range or illicit a sense of excitement from customers for the colors have never thought it would be interesting. This may be one of the steps, where the true meaning of creativity in the design process can be injected.

The customer immediately adopted one of the designs and now the only step left was the completion of the project. I offer most of my clients with a CD that contains the logo design in a number of different formats. Some designers feelThis allows the customer to design and carry out other sources for the rest of their creative work, but I found that this is only the customer the feeling of receiving something concrete and if I did have my job, correct and fulfilled all their will certainly want to use my services again.

As it turned out, had, in this case I Core Partners practice was asked to design their stationery, marketing materials and numerous. The logo of aCompany is part of their brand identity. By establishing a good relationship with a client in this decisive step towards the creation of the brand, the firm foundation of Their public presence is a build you can work on creating a long-term position as their designer of choice.

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