Generate sales leads for your clients through cross-pollination

Today's business-to-business products and services, dealer / distributor is not able to by many as simply a commodity, easily replaced by a different view. If your customers that the exercise is to enable you, it your own fault. But why so many people might think you are merely a commodity? It's because you asked, not all values are available to your customers about what gives your opponent. It is time for your creativity in. It's time to do something to kickdifferent.

One twist to make a big difference in the perception of you is to be delivered to their door fresh enterprises. You may be wondering what in the world that you can do to generate leads for your customers? It's called cross-pollination, and it will work for you and your customers.

Contact a few of the current customers and cross-pollination to recommend this idea, an idea of sharing customer you serve as a mediator. Select clients who see the world, more than aZero-sum game. Choose people who understand the benefits of partnership to create, to learn more. In other words, do not try this with losers.

Current clients enter a list of customers for the discussion, let's say, a list of 500 names, addresses and e-mail (preferably in a Microsoft Ecxel file). In return for sharing the list with the "cooperative", you give them 1000 back a new name. Where did you get the 1000 names? You get it from other current customers who are willing toto participate.

Just to make it simple, let's say that 10 were from your customers each a list of 500 names, the total of 5,000 names. Your job, and the unique value that would transport you to give back to each of these 10 customers, a list of 1,000 names. The names would come, also from other current customers who do not compete directly with each other and are a customer with similar needs.

An example would be an insurance company client received 1000 namesThe two companies came from a Title (500 names) and a property company (500 names). The non-insurance in any event, in competition with the title company or real estate company, but the end of the title companies and real estate company that services most likely a need for insurance. In this way everyone wins, it is cross-pollination.

This idea is a bit of work for you, but the loyalty of your customers will become intelligent enough to deliver implemented this idea into action. Eachthe 10 participating customers will receive a new list of prospects and for their contribution to the "cross-pollination cooperative."

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